good read situations like this are gonna weed out the people fuckin around and leave behind just the people that are really doing it for the music trying to stay original and fuck the trends and fuck the radio i moved out the bay back in 1996 around the time kmel started going downhill. i used to listen to kmel all the time tho with mancow and chewy. and that oldschool rnb on the latenight put me up on all the oldschool shit. Street Soldiers on the weekend i think
"The Demise of Hyphy (Long Ass Swipe)"
- Thread starter livemanikins
- Start date
maybe everyone aint as dope as some people think they are. maybe some rappers cant make hits across the board. maybe rappers hang with too many yes men to realize how wack they are. maybe big von isnt happy that he used to be a rapper, sucked badly, was told he sucked and now he holds a grudge against bay area rap. maybe you dont have the money it takes to get it to "the right people" to get played. maybe you aint at all the events making noise. maybe your beats suck. maybe your mix and master job was trash. maybe you think cause you got 3 bitches who think you cute, 1200 myspace friends and a leased lexus you think you a rapper.
maybe im a hater, but maybe just maybe i tell truths and you dont like it!
the game is over unless you can make a hit. period. if you have some popularity going on about yourself, and good music to back it you will be fine. if you dont, you wont. aint shit changed.
i like the article, i just think it has too many disgruntled peoples opinions in it. i would love to see von respond but it wont happen. once you are that high up the food chain you aint got to do shit.
best of luck to everyone!
maybe im a hater, but maybe just maybe i tell truths and you dont like it!
the game is over unless you can make a hit. period. if you have some popularity going on about yourself, and good music to back it you will be fine. if you dont, you wont. aint shit changed.
i like the article, i just think it has too many disgruntled peoples opinions in it. i would love to see von respond but it wont happen. once you are that high up the food chain you aint got to do shit.
best of luck to everyone!
I was just thinking about how the whole hyphy movement just seemed to die off within the last year and now this article seems to have explained it. I just find it hard to accept how one radio station like KMEL caused a whirlpool effect on the hyphy movement. The hyphy movement was bigger than KMEL. TV celebrities like Playboy model Kendra was ghostriding her whip on tv and referenced it back as being a bay area thing.
I pulled out my book "The Tipping Point" by Malcolm Gladwell after thinking about the hyphy movement dying. It's a best seller psychology/sociology book about how epidemics and trends start and blow up.
This would be a really good study for the author to do: How did Soulja boy's dance become a nation wide sensation but the culture of hyphy never really caught on?
If you didn't know already, the Soulja Boy song/dance was already popular with suburban white girls 9 months ago before he even had a myspace. That is fucking amazing. I thought I was getting old last year when I saw videos of teenage white girls doing the Soulja boy on Youtube and I didn't know what the hell it was lol.
This would be a really good study for the author to do: How did Soulja boy's dance become a nation wide sensation but the culture of hyphy never really caught on?
If you didn't know already, the Soulja Boy song/dance was already popular with suburban white girls 9 months ago before he even had a myspace. That is fucking amazing. I thought I was getting old last year when I saw videos of teenage white girls doing the Soulja boy on Youtube and I didn't know what the hell it was lol.
yup. Nick here, Auto's brother...I do A&R so I'm on BDS every-damn-day.
basically major labels arent going to invest money in a region unless the artists are getting major spins. If your own area isnt supporting you, then why would anyone else?
Even more so, other programming directors from other cities look at what stations are playing to try and be ahead on whats hot. If the programming director from Power 106 out here in LA looked at the KMEL bds and saw some unknown song getting like 8-9 spins a day he might actually check out the song and add it to a playlist. THATS how songs blow up.
People wanna know why Atlanta and Miami blew up? the dj's out there (Khaled, Drama) have supported the local artists, they basically said fuck all the other shit out there. lets just bang down south shit, lets just bang all new indy muthafuckas. and I guess it kinda paid off right?
Khaled got an indy deal and although didnt sell a lot of units, he made a grip of ringtone money with "takin over" and "im so hood" and is now getting other opportunities such as doing A&R for Luda's album.
DJ Drama got a deal through Atlantic, although his shit flopped...still, they are making a grip of money just from exposure.
Basically Von has/had the opportunity to do the same thing, make himself a BRAND like they did and get breaded out.
I suggest anyone on here read a book called "The Hitmen", its about payola in the 60's...
basically major labels arent going to invest money in a region unless the artists are getting major spins. If your own area isnt supporting you, then why would anyone else?
Even more so, other programming directors from other cities look at what stations are playing to try and be ahead on whats hot. If the programming director from Power 106 out here in LA looked at the KMEL bds and saw some unknown song getting like 8-9 spins a day he might actually check out the song and add it to a playlist. THATS how songs blow up.
People wanna know why Atlanta and Miami blew up? the dj's out there (Khaled, Drama) have supported the local artists, they basically said fuck all the other shit out there. lets just bang down south shit, lets just bang all new indy muthafuckas. and I guess it kinda paid off right?
Khaled got an indy deal and although didnt sell a lot of units, he made a grip of ringtone money with "takin over" and "im so hood" and is now getting other opportunities such as doing A&R for Luda's album.
DJ Drama got a deal through Atlantic, although his shit flopped...still, they are making a grip of money just from exposure.
Basically Von has/had the opportunity to do the same thing, make himself a BRAND like they did and get breaded out.
I suggest anyone on here read a book called "The Hitmen", its about payola in the 60's...
go play with you kids markus
you and that circus bear at the top
http://www.youtube.com/watch?v=l89xJPi2U_Q
you and that circus bear at the top
http://www.youtube.com/watch?v=l89xJPi2U_Q
hypee iz a oakland existence ( life not rap) but .........
http://www.youtube.com/watch?v=_ya9GMNdELA >>>>>>>>>>>> hypeee
http://www.youtube.com/watch?v=_ya9GMNdELA >>>>>>>>>>>> hypeee
Maybe you are right on this one. The article is jaded and to be honest with you ALLOT of people were sick of the "Hyphy" rappers making the same fucking song over and over and over again. Now if the article was focused more on the station not supporting ALL of the emerging local talent it would of had a better case. But Hyphy music and the message and image it sent out to the globe did more damage than KMEL could ever do. The product was SHITTY PERIOD! There were a couple of good songs, but as a whole it was bad music made to make a quick dollar. It wasn't about quality, it was about trying to get a fast hustle crackin. Hyphy was was the Death of the Bay and KMEL was the Death of Hyphy.