I can`t answer that question honestly. After I worked that deal for Lynch and Madesicc, we parted ways and I joined forces with Cway. I would have to see the SoundScans to say if it was worth it for Select-O. As of now, I don`t know.
But I can say this, all they would need to push collectively is 30k units between all projects to be in the black on that deal. I know there was decent promotion for the RipGut Collection, and if there was promo slightly close to that for the other projects, 30k shouldn`t be that hard of a number to reach between projects.