imo they are running out of matchups and good fighters. I view UFC as the in thing right now but that can easily change.
Problem with the UFC as being the thing right now is that is been more stable and has probably gotten over alot of its financial issues. That is something Elite XC (who I thought was doing a great thing by getting other orgs), IFL (public stocks) and even now Affliction couldnt establish.
That type of stability comes with years of steady growing.
I feel ya though.