I'm not saying EVERY artist is a spotlight whore, but in a lot of cases, this is a real thing. In this case, what are they shedding light on that nobody else knows about? The shit is on VIDEO! It's pretty cut and dry here, and unless these cats were THERE, they don't really know what happened besides what they HEARD, either!
I'm not saying that all artists are trying to capitalize off of it. I'm not speaking on Ise Lyfe or Fabby or anybody else. What I AM saying is that it happens a lot, and maybe E-40 isn't trying to come across as that type of cat.