The D.J.'s don't need to do anyone any favors.I get so tired of people blaming radio.RADIO IS A BUSINESS! So many rappers think they go from pressing,to rotation?Fact is,rappers are lazy as fuck,for the most part.it doesn't take millions of dollars to create an album.Its not like your payin for features,or even beats for most these guys??
And about me seein Neema out hustlin,I gotta give it up to Notes also...he's out there to
I feel that. I know some rappers are lazy.. but i'm not talking just NW. It dont cost millions of dollars, but to many, still money is money.
and of course the dj's dont need to do anyone artist favors..even the radios dont need to play local artists... I'm saying there was a time when all that was pretty much available. Before the internet, how do would people found out about artists? if it wasnt in the source or any rap mag... it was word of mouth and play. Aint nothing wrong with hustlin your cd.. but some are not worth it.. and i've wasted money on some weak ass shit.
But times have changed, and now its easier to download a cd, instead of going out to the store and find that small stack of local cds at the store. Its how I found about FTS (one of my favorite cds outta the NW) Twomp O Six, POT... But that was chance bekuz I never heard of their music before.
I remember I heard a cool nutz song on the radio.. and I went to Sam goody and bought a few Jus Family albums. And I also remember when some djs would play their homey's music to help local acts out.
But I say that bekuz I hear the same songs on a few radio stations, multiple times in an hour, multiple times a day.(NW and Bay) And its why I slowly stop listening to the radio. Radio is key if you are heard. why you think Nipsey hussle and other West coast artists go to the east coast and fuck with the dj's and shows there? They get radio play... Not everyone, but a select few such as Jay rock, nipsey, stacee adams, the game.... the dj's there are more supportive.. and they carry that onto their shows... exposing their music, freestyles and interviews.
But this is rap I'm talking about.
--------------------------------------
There are stations that play local bands or non mainstream acts/songs that boost interest in that music genre (rock and trance).