OK...I'll go through this like you are asking me to.
Quote:
Originally Posted by Locomotive41562
Anyone that specializes in marketing and promotions knows that to market any album or anything musically these days, the internet is the last place to go if you're trying to sell it. What i was reffering to is that as soon as they see any ad on the internet, they check where they can download it for free, whether its his Myspace page, Limewire, whatever. It also allows you to see how many fans are willing to pay for your music.
and you asked...
thizz said:
And by "ad on the internet" you mean?....Assuming you're referring to Myspace, how did you come to this conclusion that F.A.B. and the label are "focusing promotion around a website"?
I mean that to anyone outside of this project, the only area that looks like it was pushed hard is on the internet. Yes I've seen the half page ad in XXL but not much else. And this includes myspace because that is still internet marketing/promotion.
thizz said:
Also with this statement, "where at one click of a mouse, the same people that you're trying to get a sale from, can download the whole album for free.", we're going to assume that you're referring to "ripping" the album off his page since the download option is not available on any off the songs. If "ripping" is what you're referring to, then would it be safe to assume that you're inferring that same people who "ripped" his album are the same people that would've bought his album if it was not available to listen to on his page? If so, please explain.
I am not refferring to ripping it off of Myspace, I was saying that with one click of the mouse, anyone can download it off of a couple of different sites off the internet. If the audience that you are trying to reach is on the internet, then there is no need for them to get up and buy the album when it can be downloaded for free in two minutes.
Quote:
Originally Posted by Locomotive41562
I have promoted albums for astists such as Mac Dre(pre 2001), Andre Nickatina, San Quinn, Ya Boy, Snoop Dogg, Ice Cube, Chingy, Roscoe, Dilated Peoples, Rass Kass, Coldplay, Radiohead, Yellowcard, Linkin Park, Jane's Addiction, Janet Jackson, Angie Stone, Musiq Soulchild, E-40, T.I., Ray Charles, Madonna and many more.
thizz said:
Did you not do any internet promotion or "ads" with any of the above artists?
Yes there was internet promotion involved but it was not the focal point and major concern of these marketing plans. Each artist has his/her own strengths and they need to be capitalized on. FAB is arguably the most recognizable artist in the bay for fans 12-22 and this should have been one of the most important factors. Internet alone does not keep young people's interest. They want to feel as if the artist is accessible and feel like they can level with them somehow. With just being on the internet and radio, FAB is just as accessible as Jay-Z, 50 Cent and the other bigger name artists.
Quote:
Originally Posted by Locomotive41562
It just would have been better for this album to have had a better promotional push because FAB is one of the bays best and he deserves that push. If he would have gotten the push that Quinn got from the Rock, his numbers would have been better for sure.
thizz said:
And by "it just would have been better for this album to have had a better promotional push" you mean? What other avenues that weren't pursued, should've been? What was done with The Rock that wasn't done with Da Baydestrian?
A better push as in, have a radio single that is ready on time to be released. Back to my example with "The Rock," "Hell Yeah" was pushed 2 months before the album was scheduled to release and almost everywhere you went in the bay, you would see a "SAN QUINN:THE ROCK FEB. 7th" poster up and it was a good chance you would see him and the rest of his team around the bay with flyers, posters and the single. This also gave enough time for radio stations across the country to pick it up and get the song some airtime. What was noticed and talked about by the major record labels with "The Rock" was that Quinn was in the streets for 2 months straight, just being seen. He knew that if people saw him while also hearing him on the radio, it would just equal more sales. With "The Baydestrian" the single wasn't given enough time to take off before the album was released so all of the anticipation for the album was based on hype. Just look at the way "Go Crazy" is being steadily played more and more in L.A. which is great, but just think at what could have been done if it was given another month. You could see it best with this website. Every day there would be 5 new posts about what everyone THOUGHT the album was going to sound like and what it should sound like. Who wants to buy an album that is based on hype and confusion, they want to hear what it has to offer. To the consumer, its as if FAB/SMC/Thizz thought that his name alone would carry this records first week sales. With the following that FAB has in the bay area alone, he should have been able to sell around 7,500 in the first week. Like I said earlier, if this album was meant to be treated like a mixtape, then the results were great.
With all this said, I wish you guys the best of luck and hope that FAB exceeds the expectations put forth by bay area music fans because at the end of the day, I would like nothing more than to see him on top because he definately has the potential to take him there.
