Jordan Breen was dropping knowledge on his live chat today, here's some good points he made about the whole thing from an insider's perspective.
I think the biggest positive is that it provides a worthwhile and prestigious middle ground for fighters who are elite MMA athletes, but don't have the power to magnetize a PPV audience. As much as we'd like, not everyone can St. Pierre or Lesnar. Some fighters will always be great, but never be a big draw.
Rashad Evans will probably be a top 10 fighter till the day he retires, unless he hangs on far too long. Is he ever gonna sell 500,000 PPV buys on his name, and his name alone? Not a chance.
Better to have Evans main eventing on a platform like Fox than to go out and do 250,000 PPV buys, which is bad business and demoralizing for the fighter involved. Even though we know that having something like Dominick Cruz-Demetrious Johnson on free TV is the "right" thing to do, it seems like a slap in the face that it's on Versus. Fox can help remedy that, especially with regards to exposure and sponsorship.
If it changes the UFC PPV dynamic, I think it's largely through giving those B-level type main events -- a Rashad Evans-Thiago Silva or a Chris Leben-Mark Munoz bout -- a more legitimate home. Putting them on PPV stinks, and no one wants a delayed card on Spike. So I think that it might alleviate the amount of straight garbage PPV's.
One useful way to think of it: imagine a card like UFC 108 for the UFC on PPV, then imagine if they were running it on Fox. If you know a show ain't gonna top 300-325K, it just makes better sense to have it on the network.
On the flipside, unless Fox renegotiated the deal to give Zuffa a massive amount of advertising revenue -- not happening, by the way -- there would never be any reason for guys like St. Pierre, Lesnar, or at this point, even Anderson Silva, to be on Fox.
Unless it's a Silva-Irvin-type spectacle, it's just not going to happen. The difference in PPV dollars is too radical, and that's a money pile Fox get none of (though providers obviously take nearly half). Also, these guys have PPV cuts in their deals, so they're not going to sacrifice that just to fight on Fox.
Gus Johnson will not be in the booth. There are no plans to change the Goldberg-Rogan dynamic, apart from maybe having Joe Rogan say less questionable things on air, and to make them look like they're not going to a nightclub.
The plan is to use Johnson for a pre- and post-show type stuff. If he does that, I think he'll be fine. That way, he can use his voice and charisma in a capacity that involves zero yelling.
After all, that is the biggest problem with Gus Johnson. It's no different than what happens to almost anyone in the new media space who takes notes from the most public public: they end up overaccentuating what is already accentuated.
The whole Zuffa-Golden Glory situation is messed up right now. They're working together, and I know the golden goose for Zuffa here is to have Overeem fight in the UFC in December.
Unfortunately, as I've mentioned in the past, Golden Glory are one of those MMA entities like M-1 who got by for years on making outrageous demands and having foolish, wasteful and/or irresponsible promoters kowtow to them.
We're not in Kansas any more; you don't get first-class for everyone in your team plus entourage, you don't get a bunch of first-row seats, you don't start trying to hold the promotion hostage with one fight left on your deal and say you want the purse figure from your extension to count on your one fight remaining. These things do not compute.
That said, there's hope. The fact they're negotiating at all is positive, and I think Zuffa realize they handled the initial blowup poorly. Plus, Golden Glory have a lot more to offer in terms of fighters now than M-1 Global.