Kreayshawn Signs Million Dollar Deal with Sony

  • Wanna Join? New users you can now register lightning fast using your Facebook or Twitter accounts.
Feb 8, 2003
22,839
1,850
0
360 deals are contracts that allow a record label to receive a percentage of the earnings from ALL of a band's activities instead of just record sales. Under 360 deals, also called "multiple rights deals," record labels may get a percentage of things that were previously off limits to them, like:

Concert revenue
Merchandise sales
Endorsement deals
Ringtones
In exchange for getting a bigger cut from the artists they represent, the labels say they will commit to promoting the artist for a longer period of time andd will actively try and develop new opportunities for them. In essence, the label will function as a pseudo-manager and look after the artist's entire career rather than only focusing on selling records.
360 deals are controversial for a lot of reasons. First of all, they're often seen a cynical money grab by labels that are facing dwindling sales and high overhead. The charge is that labels have survived a long time without these kinds of deals, so it would seem that they're suffering from a failure to manage their businesses and react appropriately to the changing industry - asking the bands to foot the bill hardly seems fair. Other people object to the whole "band branding" notion that makes 360 deals so potentially profitable for labels. A great example is The Pussycat Dolls. Sure, the branding has been a huge success - but where exactly does the music fit into the picture?

Labels counter that these deals let them sign different kinds of artists because they don't have to be so focused on recouping their investment from album sales. They can stop chasing the instant number one and work with artist in the long haul because they don't need to rely on big sales figures alone to make signing the artist profitable.

Controversial or not, 360 deals are becoming increasingly common in major label contracts.

(Sounds like a fucked up situation) Unless she gets one hell of a huge hit thats in the big time of millions. All of that money from that 1million is going to get took from that.. .. man do yal know if she got any advancement. how many points do she get? who controls her masters?

www.MusicPowers.com

hope it works out for her though


looks like with that deal she bout to be one them one hit wonders(if that song even becomes a hit) that comes out when they young with one hit song then blows they money or get raped of it then disappears living a reg life.
 

thizz

Sicc OG
Sep 3, 2004
1,110
124
63
www.myspace.com
^^ Which is true, but it was mentioned on quite a few websites which soon got attached to the siccness network. Which lead up to where everybody is at with it now.
First off not many people on this site probally even understand a major label record deal so I don't understand why they are talking about the type of deal She got and what's gonna happen with it like they know what they are talking about especially when their sources are Hot 97's gossip columnist Miss Info
 
May 1, 2010
184
0
0
69
It's funny you sit here and defend everything the deal ain't and call out rumors but won't just say exactly what the deal is.

I'd bet money most people on here understand way more about a deal and major label contract than most of the rappers who sign the deals. A deal is what's written out in words on the contract. Read the deal and understand the contract.

I don't buy into the rumors myself and I don't care at the end of the day whether this is for a million, 360, etc.

She hustled, Stretch hustled, and their hustle paid off, I don't think anyone has a problem with that, but don't sit here and try to pass off her bullshit lazy raps as actual skill. She made a youtube vid, some people liked it, some people were just curious as to what all the hype was about. Rebecca Black and some other white chick doing Lil' Wayne Karoake got millions of youtube hits, don't mean anything in terms of talent.
 
May 8, 2008
3,899
20
0
34
^Bro talent encompasses more than skills and rapping ability. People want to see different shit creativity and originality. If an artist can do that, even if he or she aint lyrically skilled, that's still talent. I don't like this girl Kreayshawn's music, but clearly she is talented...even if her talent is being unique and different.
 
May 1, 2010
184
0
0
69
I'm sorry man, but you'll never get me to admit that Nicki Minaj's facial expressions or this chicks meowing on freestyle tracks have anything to do with the talent that should matter in the music industry.
 
Sep 23, 2008
184
6
0
54
lol @ all the envy and jealousy of everyone that's hating on these cracka honkey bitches. The rap game has done changed... This is what the kids today wanna hear... these broads can hustle, niggas just mad bcuz they can't hustle.

Kids today don't want to hear some 30 year old rappers rapping about some shit they don't give a fuck about... then one hear young people rap about dumb shit they can relate to.
 

thizz

Sicc OG
Sep 3, 2004
1,110
124
63
www.myspace.com
This deal has shown the true colors in a lot of people. I would think people would be concerned with HOW she got signed as opposed to explaining why she should'nt have. 16 pages in this thread full of "expert advice" from people who are either disgruntled rappers/producers or uninformed fans. It's been said before. Let the fans be the fans and some of you so called rappers and fake CEO's need to just be fans.
 
May 9, 2002
37,066
16,282
113
This deal has shown the true colors in a lot of people. I would think people would be concerned with HOW she got signed as opposed to explaining why she should'nt have. 16 pages in this thread full of "expert advice" from people who are either disgruntled rappers/producers or uninformed fans. It's been said before. Let the fans be the fans and some of you so called rappers and fake CEO's need to just be fans.
Anytime a person gets a record deal in a genre that is "not theirs", is going to ruffle some feathers of those in the genre that "is supposed to be there". I mean, its not that hard to figure out.

If you were in Alabama, and a young budding, black country singer got a million deal...guess what; white artists (and fans) are going to ask "why?". Maybe that's a bad example becuase people who listen to country and live in the south are usual labeled as racist, but with that aside, it was the best music analogy to use becuase you never associate black men with country music. The same way, even today, you dont associate white women with hip-hop (especially when it comes across as ironic or even a parody). I mean, Kreashawn mentions she totes guns...does she? Or is it like a ironic thing...like "look, a white girl taking about blasting someone with a gauge...how ironically cool! Hipsters unite!". To some folks, that's corny. Especially to a young artist, who may really be with the shit, is getting past up for someone who has "inferior" rapping skills and is merely an image.

Doc is right...the days when record deals were being handed out to those with ACTUAL lyrical skill has gone and past. Now, its really about who is marketable and who can perform in front of a crowd. Its easy to see with all the watered down BS that has been passing for rap the last decade.

Either way, i digress. Congrats to you and her for getting a million dollar deal. All i ask is that you understand WHY their is backlash to the news. Its not rocket science.
 
Apr 25, 2002
6,229
2,453
113
^Bro talent encompasses more than skills and rapping ability. People want to see different shit creativity and originality. If an artist can do that, even if he or she aint lyrically skilled, that's still talent. I don't like this girl Kreayshawn's music, but clearly she is talented...even if her talent is being unique and different.
word up. she aint gettin play cus people want to laugh at her. she gettin play cus its gettin felt.
 

thizz

Sicc OG
Sep 3, 2004
1,110
124
63
www.myspace.com
The point everybody is missing is she put a video on YouTube like every other rapper in the world. Just more people liked it. It is documented via YouTube views and radio station request. If you can show me any other artist that in one week got a million views, got 25 different stations playing their record including the biggest stations on the west coast and pre-selling out a show in San Francisco independently then I would understand your point. She also performed at Highline ballroom in NYC with Nickatina in April, she performed at SXSW, she had a single deal in Europe for a different song. She was on mtv2 before the video dropped. She was selected KMEL bay area freshman 11 before the video dropped. Name me 2 people from the bay that have done as much and have had as good of a response as her and I would understand.
 
May 9, 2002
37,066
16,282
113
The point everybody is missing is she put a video on YouTube like every other rapper in the world.
We get that. However, you are seeing it from a fan point of view, not an artist point of view. Rap's main target audience is white people. Thats no secret.

Just more people liked it. It is documented via YouTube views and radio station request. If you can show me any other artist that in one week got a million views, got 25 different stations playing their record including the biggest stations on the west coast and pre-selling out a show in San Francisco independently then I would understand your point.
This is a media driven market, where something gets crammed down your throat by a corporation, and people follow it. Thats no secret either. Its called marketing. You dont think Youtube views can faked? All you have to do is have 3 interns log on to Youtube 1000 times a day each and you can TRIPLE the viewing. Again, not hard to figure out.

She also performed at Highline ballroom in NYC with Nickatina in April, she performed at SXSW, she had a single deal in Europe for a different song. She was on mtv2 before the video dropped. She was selected KMEL bay area freshman 11 before the video dropped. Name me 2 people from the bay that have done as much and have had as good of a response as her and I would understand.
Again, she was marketed properly. Isnt it said in the business "its now what you know, its who you know"? And without sounding like a raging racist here...she IS white. Im just sayin.

Look, congrats on your and her success. But, its completely understandable from where im sitting why people, especially hip-hop fans, are on some "how does she deserve this" tip. She is not a very good rapper, plain and simple. However, she is a BRAND. She is MARKETABLE. She is "fresh". And that Gucci Gucci beat was straight up KNOCKIN. Had it had a weaker beat, that video would have had a 5th of its views IF THAT.

BTW, i think Odd Future did the exact same thing she did. And guess what? Almost all their fans are white. GO figure.
 
Oct 25, 2007
1,888
964
113
38
www.antilabs.net
Whether or not she's a good rapper is subjective, whether or not she has been a success thus far in her short career is far less subjective.

Her authenticity is something people who have no way of knowing can only speculate on. I've seen a handful of people like "yeah she from the east. I seen her on ____" or "yeah she used to work at ikea in Emeryville huh." aside from that it's HELLA people from like Antioch like "FUCK THIS WHITE BITCH SHE AIN'T FROM EAST O. NO WAY BUDDY."

My point is that everyone other than people who be around her and have experience, direct or indirect w/her are basing their opinion on her on top of subjective and intangible information derived from the video/other available content. Your taste in rapping informs what you think constitutes skill, but if you listen to bay area rap HELLA motherfuckers that listen to quote-unquote "real hip-hop" would tell you that you listen to some fake ignorant bullshit, and they'd be as positive that your favorite rapper is wack as you are that Kreayshawn is wack. It doesn't make any of it correct, and it doesn't adequately rationalize or justify any type of hate. It's just a reason.

I've listened to this song about 4 times since it came out and I don't really have an opinion on it because its not really my cup of tea nh. But what I can immediately recognize and have no trouble pointing out is that her skill level put her in a position to select a beat, get in the booth, and make an anthem for a certain audience. And that's more than you can say about a lot of "good rappers" skill sets because they haven't been able to do that lately.
 
Dec 28, 2009
883
199
0
44
i dont care if they gave her 20 million billion dollars i would never listen to that kind of music and like it lol this is just another example of how you dont need to be the best to get a deal/or get famous. can you imagine if the nba started letting people play because they got a million hits on youtube. it would be a joke. same with most professional sports. so how is this any different?

as far as a million dollar deal.............. what does that really mean nowadays. sony gives you a million and you can blow whatever but you owe that shit back plus interest. a million isnt even that much nowadays in terms of being well off. i mean after taxes you can buy a house and a cool car and keep some money in the bank for living expenses. that is of course assuming that the million dollars is yours for whatever as oppossed to the million having to be invested into the artist or project whatever....... in that case. its seems entirely feasible that the artist may never see a penny from that million...... ever. and on top of that i assume somebody is gonna want to get a cut off top. so what does a million dollar deal really mean nowadays?

on top of that why does it seem like the most unlikely artists are getting deals lately?