Game advert on YouTube sparks war worry
An advertisement on YouTube for a new war game has worried viewers, with many believing the news-style announcement of a pending North Korean invasion to be real.
The trailer for the 17+ rated Homefront, which has been displayed prominently on the YouTube homepage, led some of the audience to think they were watching an actual news event.
A banner at the top of the homepage, in a news bulletin-style graphic, reads: "Breaking News — North Korea Attacks". Below is a scrolling strap which includes a statement that the UN is holding a crisis meeting.
The marketing ploy has lead to a frantic response on Twitter, with one user saying: "The most shocking abuse of 'World News' I've seen in years ... I am appalled".
Other tweeters described it as "tasteless", "offensive" and "misleading", and claim it caused them "pure panic".
A comment below the YouTub video, which has received almost a million views, criticised the campaign for "producing an inflammatory game based upon a current political problem that could result in the deaths of many South and North Koreans".
A spokeswoman for the video-sharing site is yet to comment after being approached by ninemsn about the negative feedback.
But YouTube's policy for content on its own homepage reads: "We work hard to ensure that all content that appears there, including advertising, is appropriate for a general audience of YouTube users aged 13 or older. This means that mature or 'edgy' advertising content — which may be permitted with age-restriction elsewhere on the site — is generally not appropriate for the homepage."
YouTube also says it tries to regulate violent or shocking content and the inflammatory or exploitative uses of political or religious issues.
The two-minute clip beings with a recording of a 2010 press conference held by US secretary of state Hillary Clinton in which she states a torpedo attack launched by North Korea killed 46 South Korean navy sailors.
The footage moves on to "announce" the supposed death of North Korea's leader Kim Jong-il and the news his son is taking over the leadership.
It then follows a series of fictional events, from a North-South Korea reunification to global war by the year 2027, which includes shocking images of rioting, weapons and military destruction.
It finishes with the message: "Home is where the war is".
Publishers of the video game, THQ, defended the YouTube advertisement.
"The video content in the advertisement is taken directly from footage featured in the game," spokesman Paul Houlihan told ninemsn.
"The tone of the advertisement is appropriate to the game content and aims to immerse the viewer in the alien yet familiar world of an occupied America in 2027."
Some gamers agreed, with one posting this comment on YouTube: "It isn't supposed to be a serious scenario; it is a plot for a video game. Get a life."
The Advertising Standards Bureau has not received any formal complaints about the video ad, a spokeswoman said.
http://news.ninemsn.com.au/technology/8222816/game-advert-on-youtube-sparks-war-worry
#couldnthavebeenplannedbetter