Well you all forget that Lashley is still green. And honestly, why should Lashley sell for most people, the dude is a TANK! What the fuck is someone like Paul london or CM Punk going to do for lashley?
It'd take someone like Khali, Kane, Big Show, HHH, Umaga, etc. to be legit competition for him.
Just give Lashley time, he'll either fizzle or thrive.