well id say its not much different than what anybody else does. like look at people like rick ross. music today is more about selling an image more than the actual music. rick ross isnt a super gangster drug kingpin but he sells that image
I mean dude rolls with Andy Milonakis and Dirt Nasty aka Simon Rex. He is a comedian, it's all a spoof. Plus it's a great one at that and Riff Raff actually can spit sometimes and makes some funny/great songs.
That Dana Coppafeel dude is pretty nice too. Didn't really like him on the song at first but he comes correct. Checked a few of his other songs out and they were dope too.