Actually, it's a really bold title for a movie, considering we live in the land of "Add 'the' to the title, shorten it to two words, and let em feast on the crap fest we just made!" movie titles.
You cant go by today's standards.
A movie made today is 1/5 of an 80s movie, maybe 1/3 of a 90s movie.
Drag me to hell is a good title? I mean really.
And then couple it with the previews saying shes going to be taken to hell.
It's like titleing a movie "Saw off your Head" and then having the preview reel go "What is he trying to do?" "He's trying to cut off your head".
That said, I will probably still see this movie.