Check Out This Racist Ad......

[Ethereal]

"The marketing campaign for the launch of the White PSP in the Benelux focuses on the contrast between the Black PSP model and the new Ceramic white PSP model. [...] A variety of different treatments have been created as a campaign to either highlight the whiteness of the new model or contrast the black and the white models. Central to this campaign has been the creation of some stunningly photographed imagery, that has been used on large billboards throughout Holland. [...] All of the 100 or so images created for the campaign have been designed to show this contrast in colours of the PSPs , and have no other message or purpose." -Sony

The ignorance of some people.

 

[Gas One]

What I am saying is, they don't represent people on the billboard. They are representing the PSP and it's 2 colors.

You are lookin into this too much.

dog do you not see that theres a white person holding a black person by the fucking jaw? it dont matter what some racist shit like that is SUPPOSED to represent, that shit is racist as fuck!

it aint like its a picture of a white PSP with legs crushing the LCD screen of a black PSP with its foot...THIS IS RACE REPRESENTED!

i bet blackface aint racist to you either, right? ITS JUST ENTERTAINMENT! :dead:

"The marketing campaign for the launch of the White PSP in the Benelux focuses on the contrast between the Black PSP model and the new Ceramic white PSP model. [...] A variety of different treatments have been created as a campaign to either highlight the whiteness of the new model or contrast the black and the white models. Central to this campaign has been the creation of some stunningly photographed imagery, that has been used on large billboards throughout Holland. [...] All of the 100 or so images created for the campaign have been designed to show this contrast in colours of the PSPs , and have no other message or purpose." -Sony

The ignorance of some people.

ive already seen those pics, and just because the black person is on top of the white person in a pic dosent mean the shit isnt racially sensitive when turned around on its other side...the shit is STILL irresponsible and representing the fighting of two races and that type of shit dosent need to be on billboards.

 

[Y-S]

btw, I would hit it both them two at the same time :knockout:

 

[jay deuce]

I give up. That billboard obviously means that slavery should be restarted.

 

[J-Boeg]

that is not racist.

 

[Gas One]

^^

so you no county.

but im done with this shit. like i said, just because the tables are reversed dosent make it not easily percieved as racist. people see one pic at a time, the main pic was on the billboard and no other pic. anyone passing by that is gonna be like wtf.

dont get it 'twitted' just because the black person gets to be over the white person in one pic..

 

[Ethereal]

The color Red is only Red because we were taught and told it was, therefore we see Red. Hope this helps, good day.

 

[Gas One]

the color red didnt enslave the color yellow.

 

[jay deuce]

I'm pretty sure no white people on this board owned any slaves.

 

[fillyacup]

the color red didnt enslave the color yellow.

lol

 

[Gas One]

its not about if someone on this board owned slaves. the PSP billboard is not made by siccness. and your family tree more than likely carried nooses.

like father like son they say...and thats why billboards like this even get made without someone saying "wait.."

 

[Ethereal]

I'm pretty sure no white people on this board owned any slaves.

Exactly. We were all only told of these things, and so we carry them on and embrace them when we drive by billboard signs.

 

[D'struction]

Okay...so if it is racist...why you mad at us anyways...its the fuckin asians who made it..

 

[D'struction]

The ignorance of some people.

WOW....this shit is so racist towards white people and im fucking pissed....

 

[fillyacup]

no, in that scene its hot lesbian action

 

[Gas One]

no, in that scene its hot lesbian action

lmao

you know i was thinking the same thing seeing that they both have hands on eachother..but what exactly does THAT mean, having to do with the white psp?

you know what i mean?

i thought the point of this was that the white psp was coming? like the meaning of this pic is totally different than the other..

how exactly does "the white psp" bieng on the floor mean anything advertisment/marketing wise?

 

[hyphyflip]

haha yeah.. whatever this ad meant it sure got SONY's psp a lot of advertising..

 

[Toro]

Yeah that shit hella racist

 

[WHITE DEVIL]

its not about if someone on this board owned slaves. the PSP billboard is not made by siccness. and your family tree more than likely carried nooses.

like father like son they say...and thats why billboards like this even get made without someone saying "wait.."

While you were queefing this post onto the boards, you didn't stop and look at the fact that the ad is being run in Japan, not America.

So "Like Father, Like Son" may be true, and Kento Yamaguchi is allowing this racist shit to be put up, but that ain't got shit to do with me.

 

[smeezy]

While you were queefing this post onto the boards, you didn't stop and look at the fact that the ad is being run in Japan, not America.

So "Like Father, Like Son" may be true, and Kento Yamaguchi is allowing this racist shit to be put up, but that ain't got shit to do with me.

Uhhh where does it say it campaigning in Japan? I dug a little bit and found out the ad campaign was launched in Holland...

It's definitely a controversial ad...

http://digitalbattle.com/2006/07/07/more-problems-for-sonys-psp-ad/

DigitalBattle were the first to display and criticize Sony’s Dutch PSP ad here, the story quickly spread a number of news sources including GameSpot and TheGuardian. Sony was quick to respond by removing the ads from the website, but still justified the ads as “clever marketing”. We also questioned why Sony didn’t run the ad in countries with a greater black community, such as the UK.

Now US civil rights group NAACP has criticized the ads as well, saying;

“The latest Sony ad conjures up bad memories of when stereotypical and offensive images of people of color were accepted means of selling a product. Sony should immediately apologize and discontinue these archaic advertising tactics.”

It is clear (from reading many of the comments people posted on DigitalBattle), that the ad is offensive, something the NAACP president Rick Callender agrees on:

“I can’t begin to determine Sony’s motivation but I believe this marketing strategy is unnecessary and is clearly offensive to many in our community.”