SLEIGHT OF HAND: ARUM GUIDING PACQUIAO IN DIRECTION OF 4TH MARQUEZ CLASH
By Ben Thompson | August 11, 2012
If he wanted to, Bob Arum could have had an extremely successful career as an illusionist. Throughout the years, the crafty Hall of Fame promoter has been able to manipulate fighters in the sport of boxing by using techniques that have left the likes of David Copperfield and Criss Angel wondering exactly how he pulled it off. His latest trick, however, has not been the easiest to accomplish, forcing him to pull out all the stops. The goal? Convince pound-for-pound champion Manny Pacquiao to face WBO jr. welterweight champion Juan Manuel Marquez one more time.
Originally, Arum was hoping to stage a fourth bout with Marquez immediately after Pacquiao's controversial victory last November following their third bout. After all, the fact that the bout set a record in Mexican TV history, making it the country's most viewed boxing event ever, meant a fourth fight would also be a major success, particularly given the close, yet controversial nature of the majority decision. In fact, a fourth bout seemed like such a foregone conclusion that Arum practically announced it during the post-fight press conference following the trilogy. "There are a lot of angry Mexicans out there. I want a fourth fight...My advice to all of the parties involved is for an immediate rematch," Arum preached from the dais. "It was a great, great fight. I had Manny [winning], but it was close, so why not bring them together again in May? It makes a lot of sense to do that."
Pacquiao and his trainer, Freddie Roach, however, had a different idea, expressing little interest in facing Marquez a fourth time. Instead, much to the chagrin of Arum, Timothy Bradley was the opponent that Pacquiao handpicked himself from an already short list of choices (Bradley, Lamont Peterson, Miguel Cotto, and Juan Manuel Marquez) that was made even shorter after Cotto declined a rematch at a catchweight. So in June, Pacquiao got his wish and faced off against the undefeated Bradley, but this time, he found himself on the wrong end of another controversial decision, losing via split decision, despite the fact that he, his team, and virtually everyone watching thought he won fairly easily.
Immediately after that fight, Pacquiao was quick to declare his intent to right the wrong that he felt was bestowed upon him. After all, why not fight a guy who, in your mind, you just easily beat despite what two judges said, for a second time? It would be easy work, like taking candy from a baby; essentially a low risk, high reward payday against a guy you already beat. Ultimately, however, Pacquiao said he would leave the decision in the hands of his promoter. "I want the rematch, because, I really...I want the rematch. It's up to Bob Arum. He's my promoter. It's his decision," Pacquiao stated during the post-fight press conference. Arum quickly replied. "If you want it, Manny, that's what we'll do because we have the right to do the rematch. It's up to you."
Since that time, it seemed like Bradley's pre-fight premonition of a rematch would indeed come true, as Pacquiao has consistently referred to him as being the preferred opponent of choice when he makes November 10 return to the ring. It appears, however, that some problems are now causing Arum to have a change of heart when it comes to his previous promise that Pacquiao would get the rematch if he indeed wants it. "The real problem I have is that the pay-per-view networks, the cable companies and the satellite people in the United States don't believe that Bradley will do appreciable business and that is something that really troubles me because we spent a lot of money promoting Manny's fight, but if they don't believe the results will be there, they are not going to spend the money we need them to spend," Arum would tell Ronnie Nathanielsz of the Manila Standard. Translation to Pacquiao: A rematch between with Bradley won't make any money, so if you hope to make the $20-$25 million guarantee that you've grown accustomed to, you better pick someone other than Bradley.
It's no secret that the pay-per-view numbers for Pacquiao vs. Bradley fell short of the typical 1 million plus buys that Pacquiao normally does. The question is, how much lower? While no official numbers were ever released, Arum has suggested that they're somewhere around 900,000 buys. Several industry insiders, however, say the number is much closer to slightly lower than 800,000 buys. Now, that being said, those kinds of numbers are still extremely profitable and by all account a success, especially considering that Arum is hoping to do numbers as low as 500,000 buys for next month's highly-anticipated pay-per-view showdown between Julio Cesar Chavez Jr. and Sergio Martinez. But that begs the question, if "the pay-per-view networks, the cable companies and the satellite people in the United States" believe that 500,000 buys are good enough to make Chavez Jr. vs. Martinez "appreciable business", then why wouldn't they think Pacquiao vs. Bradley II, which would no doubt do more buys than that, even if it doesn't break 1 milllion, would be "appreciable business" as well?
It says here that Arum's "real problem" with Pacquiao fighting Bradley is that he himself won't do "appreciable business" compared to what he could do if he can convince Pacquiao to instead fight Marquez. Factor that in with the knowledge that both the promoter, Fernando Beltran, and the trainer, Nacho Beristain, of Juan Manuel Marquez have come on record talking about the fourth fight as if it's virtually a done deal. Truth be told, it sounds as though the only one who doesn't already know that a fourth fight will take place is Pacquiao himself. With a little sleight of hand from his promoter, however, that will quickly change, and according to reports out of the Philippines, that's exactly what Arum is currently taking care of. More than likely, it won't be long before Pacquiao vs. Marquez IV will be officially announced. The only thing to decide now is the venue, but personally, I expect it to take place at Cowboys Stadium.