Lou DiBella: "The Andre Berto Era Begins Saturday Night
By Jake Donovan
It began as simply his first HBO Boxing After Dark headliner. Sure, undefeated welterweight contender Andre Berto had already appeared on the network several times before (this will be his 5th fight on the self-proclaimed Network of Champions). But this weekend was to belong to him, the last fight of the developmental stage before the 2004 Olympian seeks bigger game.
Then, with a single move made by another, this weekend becomes about so much more. A win advances Berto from prospect contender to titlist even sooner than his team imagined.
A big enough win creates a new star in a welterweight division suddenly in need of a leader.
"We find out if the Andre Berto era begins this weekend," says promoter Lou DiBella of one of the brightest rising stars in the sport today. "You have the #1 and #2 contender fighting for a world title, and for my kid it's a dangerous type of fight. Miguel Rodriguez boasts one punch power, so Andre has to be careful. It's an interesting fight."
The fight headlines a doubleheader on HBO (Saturday, Memphis, TN 10PM ET/PT), presented by DiBella Entertainment and Prize Fight Boxing. DiBella the promoter has a vested interest in both slots, with Chazz Witherspoon, who joined the DBE stable last year, taking on Chris Arreola in a battle of undefeated American heavyweights.
While he'll be watching both fights with the same nervous energy that he always seems to carry, it's the Berto fight that can instantly represent bigger and better things to come for his promotional company.
"With Floyd Mayweather's retirement, the significance of Saturday's card dramatically increases. Not just because there's a title at stake, but there's a void to fill and Andre is at a point where we believe he's the guy to lead the division for years to come."
Berto first has to take care of what awaits him in the other corner this weekend. Some dismiss the fight as just another showcase for a young rising star. Those who believe this to be true are most likely unfamiliar with Rodriguez, merely going by his resume. Sometimes such a fight plays out exactly as it's laid out on paper. Other times, it becomes the very definition of low reward, and potentially high risk.
"Miki Rodriguez is a legit contender, but doesn't boast the same name recognition as the other top fighters in the division. Therefore, it's a test he not only has to pass, but deliver the best performance of his career. The fight has tremendous significance for Berto. He's only 24 years old, and is getting ready to hit his prime. From here, we want Shane Mosley, Zab Judah, Joshua Clottey and the other big names in the division."
What about the division's biggest name, at least at the moment?
"Obviously I leave Miguel Cotto off of the list for now, because I don't see Cotto fighting my kid. Berto's a beast and the money isn't huge. In the next few years when his rep grows he'll be a money fight. For now, sure a Cotto fight would be great, but we only want to pursue fights that can realistically be made in the immediate future. That's why a big win on Saturday night is so important, and not something that any of us – least of all Berto – is taking lightly."
There hasn't been a fight yet that Berto has overlooked, or could even afford to. Though he didn't leave Athens with a medal of any kind while representing Haiti in the 2004 Olympics, it was believed that Berto was among the most promising fighters from that crop of amateurs.
DiBella recognized it well before the Games began, and figured the kid to be exactly where he is today – in his stable, and on the verge of superstardom.
"Every so often, you get lucky enough to find that one kid who pans out exactly as you expected. One of the skills our company has is to discover young talent, to develop a young fighter from 0-0. It's fun to watch a fighter with the skills of Andre. He's done everything we've asked and has always risen to the occasion."
"I knew he was going to be a great pro the moment I saw him in the amateurs. I called him even before the Olympics began, and told him that no matter what happened, that I saw him as my first round draft pick. I thought he easily won his fight in the first round; he easily outlanded the kid (Xavier Noel), but wound up with a controversial loss. I believed he was the most skilled fighter out there, and had the perfect style for the pros."
So far so good, 21 fights later, only two of which came against upside-down opposition (fighters with losing records). It was an intentional path DiBella decided to travel in developing their blue chip prospect.
"Look at his record. From his fourth fight on, everybody he fought was above .500. In the past couple of years, he's had quality wins over David Estrada, Cosme Rivera - good learning-curve type of opponents. His last fight against Michel Trabant (which was on Boxing After Dark), he faced a solid European fighter, and ran through him with ease.
"It was then that we knew the developmental stage was coming to a close. Rodriguez represents the last step – a dangerous step, at that. With a win, it's onto the better known welterweight contenders."
Along with the hopes that Berto becomes one of them. All that his career is missing at the moment is instant recognition, which served as part of the motivation for bringing him back to Memphis for the third time in as many years. The fight has been well-received so far, with DiBella and Prize Fight recognizing their target audience, and pricing tickets accordingly.
"We priced the tickets really reasonable. We took into account the economy. There are $100 seats down to $25. I love Memphis; it's the third straight year I'm promoting a major event in the area. I love walking down Beale Street, I like the food. It's a great fight town, but also an area where the economy has been hit hard. I hope we have a nice crowd."
Having a newly crowned champion by night's end won't be so bad, either. On paper, the odds lie heavily in Berto's favor. The one question mark remains his chin, which seems to be the only area of disagreement when the young star's name is mentioned.
Suffering a knockdown against Cosme Rivera last summer on ESPN2 led some to believe that there was finally a chink in the armor, something that would stall Berto's progress. Others decided to see how he'd respond; Berto wound up winning every remaining round (though not before a little glove controversy in between rounds bought him extra recovery time), then came back strong two months later to stop David Estrada in 11 hard-fought rounds.
Whether a cynic or an optimist, all eyes will pay astute attention to Berto's ability to absorb – including DiBella's.
"Miki's a strong fighter; there's no question that his best chance at victory lies in his punch. He boasts one-punch power. As a promoter, I'd love for Andre to be careful every step of the way. But I'm confident that he's the better boxer, and the bigger and stronger guy, and that by night's end, my guy's hand will be raised."
An act which DiBella will recognize as more than just the 22nd win of his fighter's career.
"I truly believe the Andre Berto era begins this Saturday night."