I just wrapped up an interview with the Monterey County Herald newspaper. It will be in the Sunday edition.
I will keep you all posted.
http://www.montereyherald.com/
Soledad rapper gets personal in new film
Marc Cabrera The Beat
Posted: 04/10/2011 01:33:19 AM PDT
For Fred Segura, what started as a long, hard look at the local hip-hop music scene soon became a deeper examination of his own life struggles.
"Street Connect: Everyone Has a Dream" is a documentary that Segura, who goes by the stage name "Tha Grindhouse," began filming in in 2006.
Segura will screen the film at 7p.m. Friday, at the Soledad Bowling Alley, 235 West St., Soledad. $5 cover, with an after-party featuring DJs. The event is 21-and-over.
Segura is a veteran independent rapper, Soledad resident and stay-at-home father of two who has been recording, producing and performing his own music for two decades now.
His film project began as a reflection of the hip-hop artists representing the 831 area code. Segura interviewed his peers, like-minded rappers who produced, packaged and distributed their own music in the traditional DIY structure.
After all that time, he began to question whether he and his peers were on the right path to turning their passion of making music into a full-fledged career.
"When I started filming, I just felt that we, as an area, were not going anywhere as independent artists," said Segura. "I noticed that people were content with recording CDs, printing them and then selling them in mom-and-pop stores."
"I just felt like, 'There's got to be more than this.' I felt like we weren't progressing anything," he said.
Segura began collecting footage, hours and hours of interviews with local artists like Superior1, Jay Mac, Warlordz, Doom The Original, Yun Gun and Germz — artists who were personally and financially invested in their craft while searching for an audience beyond their local area code.
The initial product was very raw. Lots of fuzzy audio from interviews with artists who recorded in their bedroom and garage studios.
A personal tragedy altered the project, and Segura's perspective in general.
Segura's mother suffered a massive stroke in 2007 that has left her in a coma for almost four years.
When Segura's mother wound up in a nursing facility a block away from his house, he stepped away from his personal project.
He picked it back up in May 2009, determined to complete his work. After splicing together his footage and sharing it with others, he wasn't content with the results.
"I didn't want to be in the film whatsoever," he insisted. "What happened was, I kept getting the same typical rapper story (from the interviews). 'My mother was single. We were on welfare. We live in the ghetto.' I said to myself, 'This isn't working.'"
That's when he decided to turn the camera on himself. Segura decided to focus his lens on personal matters as they related to his art and hip-hop.
He opened up about his personal life, the fact that his mother was in a care facility so close to home, yet he couldn't bear to visit her everyday.
"It's hard for me to deal with it. Some people don't understand and judge and point fingers, but I say that in the film," he said. "I'm trying to live my life and at the same time still trying to make it. That's really what it is."
The film's ultimate message is that while people are quick to label rappers as gangsters and thugs, they are regular people going through regular life struggles.
"My whole vision was to make the area look right," he said. "I wanted to show that the artists in the area, we know how to conduct ourselves."
As Segura gets older and looks at life with a new perspective, his art has taken a more immediate role.
"My perspective is that, as we get older, it becomes a do-or-die kind of mission, where we hit the studio as much as we can and we try to do things as much as we can, because age-wise, we don't have that time," he said.
Even though he's invested so much of his time and personal life into this project, Segura is aware that he has no control over how his art will be received by his audience.
"Everybody is going to get what they get out of it," he said, "But as far as I'm concerned, it's all in there."
http://www.montereyherald.com/marccabrera/ci_17813748?nclick_check=1