It's 2016 and it's not hard to see the underground rap game diminishing. I think it's a good thing to see some people quit. The remaining ones will be the ones that are in it for the love.
The days of getting signed with a huged advance from a major label / distributor are over. Blowing up today is short term. People today have an attention span of about 5 minutes and then it's on to the next artist.
All the gimmicks no longer work. The mixtape, flooding the market, the anthem, the radio single, the club banger etc. are a waste of time. Nobody gives a shit. Artist / producers are content with numorous clicks / likes online (reverbnation, soundcloud, youtube.) They lost focus on the main focus... to sell records.
Websites have turned to social media pages and pushing what little they can if any, but it's a dying breed for the most part. From the highest person on the totem pole, to the guy in his room with his sister or mom's stalking for a popper stopper and recording in his closet.
Your thoughts?
The days of getting signed with a huged advance from a major label / distributor are over. Blowing up today is short term. People today have an attention span of about 5 minutes and then it's on to the next artist.
All the gimmicks no longer work. The mixtape, flooding the market, the anthem, the radio single, the club banger etc. are a waste of time. Nobody gives a shit. Artist / producers are content with numorous clicks / likes online (reverbnation, soundcloud, youtube.) They lost focus on the main focus... to sell records.
Websites have turned to social media pages and pushing what little they can if any, but it's a dying breed for the most part. From the highest person on the totem pole, to the guy in his room with his sister or mom's stalking for a popper stopper and recording in his closet.
Your thoughts?