A Dying Rap Game

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May 16, 2002
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#1
It's 2016 and it's not hard to see the underground rap game diminishing. I think it's a good thing to see some people quit. The remaining ones will be the ones that are in it for the love.

The days of getting signed with a huged advance from a major label / distributor are over. Blowing up today is short term. People today have an attention span of about 5 minutes and then it's on to the next artist.

All the gimmicks no longer work. The mixtape, flooding the market, the anthem, the radio single, the club banger etc. are a waste of time. Nobody gives a shit. Artist / producers are content with numorous clicks / likes online (reverbnation, soundcloud, youtube.) They lost focus on the main focus... to sell records.

Websites have turned to social media pages and pushing what little they can if any, but it's a dying breed for the most part. From the highest person on the totem pole, to the guy in his room with his sister or mom's stalking for a popper stopper and recording in his closet.

Your thoughts?
 
Aug 7, 2003
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Pittsburg/Bay Point
#5
Rock will never die!!

I think it's a lack of networking, as well as social media building egos, which isn't a bad thing, but if TRUE artists would work together a lot more, shit would be a lot more interesting........

Also, a lack of hard copies, an okay distribution and if you can market yourself well........but you could blame the "digital age" for that one...

It's one of the reasons that I have a ton more respect for producers, rather than rappers!!

Choose an instrument and master that shit!!!
 
Jan 29, 2005
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PHX
#7
It's 2016 and it's not hard to see the underground rap game diminishing. I think it's a good thing to see some people quit. The remaining ones will be the ones that are in it for the love.

The days of getting signed with a huged advance from a major label / distributor are over. Blowing up today is short term. People today have an attention span of about 5 minutes and then it's on to the next artist.

All the gimmicks no longer work. The mixtape, flooding the market, the anthem, the radio single, the club banger etc. are a waste of time. Nobody gives a shit. Artist / producers are content with numorous clicks / likes online (reverbnation, soundcloud, youtube.) They lost focus on the main focus... to sell records.

Websites have turned to social media pages and pushing what little they can if any, but it's a dying breed for the most part. From the highest person on the totem pole, to the guy in his room with his sister or mom's stalking for a popper stopper and recording in his closet.

Your thoughts?
None of this means rap is dying in any way shape or form.

You say an artists main focus should be to sell records, the question is, why? Those clicks you say artists are content with are getting them paid now. Youtube clicks alone are making people millionaires now days with google ad sharing.

Social media is getting independent artists way more exposure then ever before, which equals = youtube click revenue, live show ticket sales, itunes song buys etc.

Now days it's 100% possible for independent artists to make money without going near a major label. They don't have to share shit.

As far as artists blowing up and then disappearing, that's pretty much how it's always been since day one in rap music. Rappers have always had a good solid 5 year window with 2-3 albums before they stopped selling outside of like a dozen people. That shit ain't new.

Just because things are different than what you're used to doesn't make it dead.
 
Sep 3, 2002
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#9
The thread title I thought would mean a doom and gloom thread, but it sounds like you're saying that all the added bs of new generation will actually work to weed out the wack rappers and purify the game.

Is that what you're saying?

If so, I like that idea. But I don't believe in it. Lame rappers always find a way to survive. As long as there's a weakminded bitch made band of consumers, there will always be a product for them.
 
May 13, 2002
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Seattle
www.socialistworld.net
#10
Rap is pretty fucking terrible right now.

Can't wait till artificial intelligence gets to the point where computers will generate music for us, it will know our individual tastes and produce music specifically for each individual and will be on a very personal level and experience.


We are already making great advances. An artificially intelligent robot can create songs without human interference. "A computer system called Melomics uses what's called nonconventional evolutionary algorithms to compose music without human help. It was originally a research project begun by students at the University of Málaga in Spain, teaching the system to build out maps of music. What's novel here is how Melomics treats the data, or the notes and structures, like a similar software would treat animal genomes, sequencing them according to bio-inspired algorithms and rocking out on a digital synth. Its songwriting improves with every attempt."

http://m.mic.com/articles/123581/te...e-are-changing-music-as-we-know-it#.A697aoi61
 
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Nov 28, 2011
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#11
Rap is pretty fucking terrible right now.

Can't wait till artificial intelligence gets to the point where computers will generate music for us, it will know our individual tastes and produce music specifically for each individual and will be on a very personal level and experience.


We are already making great advances. An artificially intelligent robot can create songs without human interference. "A computer system called Melomics uses what's called nonconventional evolutionary algorithms to compose music without human help. It was originally a research project begun by students at the University of Málaga in Spain, teaching the system to build out maps of music. What's novel here is how Melomics treats the data, or the notes and structures, like a similar software would treat animal genomes, sequencing them according to bio-inspired algorithms and rocking out on a digital synth. Its songwriting improves with every attempt."

Tech and Artificial Intelligence Are Changing Music as We Know It. Here Are the 6 Big Ways - Mic
Shit I wouldn't doubt it. I had a fuckin Robot bring me my room service over at the crown plaza in Milpitas, CA the other night. That shit was a trip watching the little BB8 take the elevator and knock on my door. ha ha :siccness:



 
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May 16, 2002
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#12
None of this means rap is dying in any way shape or form.

You say an artists main focus should be to sell records, the question is, why? Those clicks you say artists are content with are getting them paid now. Youtube clicks alone are making people millionaires now days with google ad sharing.

Social media is getting independent artists way more exposure then ever before, which equals = youtube click revenue, live show ticket sales, itunes song buys etc.

Now days it's 100% possible for independent artists to make money without going near a major label. They don't have to share shit.

As far as artists blowing up and then disappearing, that's pretty much how it's always been since day one in rap music. Rappers have always had a good solid 5 year window with 2-3 albums before they stopped selling outside of like a dozen people. That shit ain't new.

Just because things are different than what you're used to doesn't make it dead.

It is dead when artist like Future, Young Thug etc. are considered hot artist. If that's the case, artist like Lil' B were ahead of their time. The online stuff is working for established artist, but not so much for underground artist.

I understand the difference in marketing, distributing etc. Cutting out the middle man. Yes, that is true, but established artist still have the advantage over the underground artist. Just because some artist are considered "Independent," they have a push behind them by the corporate machine. That's why you see some of them perform at the Grammys and on televison, or on movie soundtracks. They're songs on regular rotation on clear channel radio.

The whole, "creating a buzz" just moved to the web. It may seem like independent artist have a better chance, but they simply fake, threw us a bone like a dog and we're chasing it... when in reality, corporate is hiding the bone behind their back and laughing at us.
 
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#13
I agree that is it dying because wack rappers are all that is on radio
and even those rappers don't have platinum albums.
Only 2 fucking rappers had platinum albums 2015 and it was not young thug
or future. It was Kendrick and J Cole...

Now on to indie hustle, it is really up to how hard you want to promote.
The reason garbage sells anything is because it's promoted a lot.
And great rappers are not promoted at all.

Overall rap is dead. When Adelete and Taylor Swift out sell all rappers..
you know rap is dead.
ha ha haaaaaaaaaaa

haaaaaaaaaaaaaaaaaa

and in the words of Jack Nichalson Joker... I;'m glad your dead !
 

28g w/o the bag

politically incorrect
Jan 18, 2003
21,677
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metro's jurisdiction
siccness.net
#14
Shit I wouldn't doubt it. I had a fuckin Robot bring me my room service over at the crown plaza in Milpitas, CA the other night. That shit was a trip watching the little BB8 take the elevator and knock on my door. ha ha :siccness:



it would be extra awesome if it made R2D2 sounds when you opened the door.

::
 

:ab:

blunt_hogg559
Jul 6, 2005
8,149
5,192
0
#15
It is dead when artist like Future, Young Thug etc. are considered hot artist. If that's the case, artist like Lil' B were ahead of their time. The online stuff is working for established artist, but not so much for underground artist.

I understand the difference in marketing, distributing etc. Cutting out the middle man. Yes, that is true, but established artist still have the advantage over the underground artist. Just because some artist are considered "Independent," they have a push behind them by the corporate machine. That's why you see some of them perform at the Grammys and on televison, or on movie soundtracks. They're songs on regular rotation on clear channel radio.

The whole, "creating a buzz" just moved to the web. It may seem like independent artist have a better chance, but they simply fake, threw us a bone like a dog and we're chasing it... when in reality, corporate is hiding the bone behind their back and laughing at us.

unpopular opinion time: future got some dope ass songs tho

i'll prolly get shit for that, oh well
 
Jan 30, 2007
1,350
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0
#19
It's 2016 and it's not hard to see the underground rap game diminishing. I think it's a good thing to see some people quit. The remaining ones will be the ones that are in it for the love.

The days of getting signed with a huged advance from a major label / distributor are over. Blowing up today is short term. People today have an attention span of about 5 minutes and then it's on to the next artist.

All the gimmicks no longer work. The mixtape, flooding the market, the anthem, the radio single, the club banger etc. are a waste of time. Nobody gives a shit. Artist / producers are content with numorous clicks / likes online (reverbnation, soundcloud, youtube.) They lost focus on the main focus... to sell records.

Websites have turned to social media pages and pushing what little they can if any, but it's a dying breed for the most part. From the highest person on the totem pole, to the guy in his room with his sister or mom's stalking for a popper stopper and recording in his closet.

Your thoughts?
you're older than dirt breh, just like myself. Who gives a fuck about any of that, really?

I just went to Scarface show here in Sac at Harlows last week. Shit was dope.

Real recognize real. I dont listen to any of these new booty artists they can suck a fat dick.


Let these dont knows listen to wack ass shit like Philthy Rich or Mozzy. Shit is beyond wack and 90% of it gets promoted on here.
 
May 16, 2002
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#20
Just because the genre is going in a direction you don't want it to doesn't mean it's dead...
Then why do people here on the Siccness bitch about Berner and talked so much shit about Lil' B?

Seems a lot more people than myself are upset on the direction the rap game is going in.

On some real talk, I actually like Berner.