from the article:
Then the Telecommunications Act was passed. FCC chair Reed Hundt defended the legislation by arguing, "We are fostering innovation and competition in radio." But by all accounts, KMEL's innovative years were over. After a dustup between Too $hort and the Luniz at the 1995 Summer Jam, local artists were reportedly pushed off playlists. Mix-show DJs increasingly found their mixes subject to approval by higher-ups. Specialty shows were quietly eliminated. The battle for young urban ears ended with KMEL's purchase of KYLD. Three years later, Clear Channel swallowed them both.
To the listener, consolidation is probably most apparent in what the stations play. Just listen to KMEL's and KYLD's nightly countdowns of the seven "most requested" (their own words) songs. On any given night the stations may share as many as four of their seven "most requested" songs the same 50 Cent, Ashanti and Ja Rule, LL Cool J, and P. Diddy tracks that are playing across the country. The exception, "Closer," by the Bay Area's Goapele, which was added to KMEL's rotation last month, stands out like a diamond for its rarity.
"Programming is more or less centralized," columnist Mann argued. "This is not guesswork. They've got too much money and too many shareholders at stake to leave much to chance." But Martin, who programs KMEL, KYLD, and K101-FM while overseeing the playlists of all of the other Clear Channel stations in northern California, denies this. "There is no centralization of programming at Clear Channel," he said. "There is no such thing as a national type of playlist."
Still, this is small consolation for local artists like E-A-Ski, who, despite producing records for Master P and Ice Cube that have sold millions of copies and holding a national fan base for his own rap records, still finds himself knocking from the outside. After Clear Channel took over, he and other local artists went to KMEL to protest their exclusion. As a result, Davey D got the green light to begin broadcasting the short-lived Local Flavas show. These days E-A-Ski is one of a tiny number of local artists heard on KMEL, but only because he is on a remix of Atlanta rapper Lil' Jon's "Who U Wit." "If you look at the South, they got all their DJs and their radio to support their records. The same system they have, we had," he said. "Everybody else is supporting their music, but KMEL isn't doing it."
To the listener, consolidation is probably most apparent in what the stations play. Just listen to KMEL's and KYLD's nightly countdowns of the seven "most requested" (their own words) songs. On any given night the stations may share as many as four of their seven "most requested" songs the same 50 Cent, Ashanti and Ja Rule, LL Cool J, and P. Diddy tracks that are playing across the country. The exception, "Closer," by the Bay Area's Goapele, which was added to KMEL's rotation last month, stands out like a diamond for its rarity.
"Programming is more or less centralized," columnist Mann argued. "This is not guesswork. They've got too much money and too many shareholders at stake to leave much to chance." But Martin, who programs KMEL, KYLD, and K101-FM while overseeing the playlists of all of the other Clear Channel stations in northern California, denies this. "There is no centralization of programming at Clear Channel," he said. "There is no such thing as a national type of playlist."
Still, this is small consolation for local artists like E-A-Ski, who, despite producing records for Master P and Ice Cube that have sold millions of copies and holding a national fan base for his own rap records, still finds himself knocking from the outside. After Clear Channel took over, he and other local artists went to KMEL to protest their exclusion. As a result, Davey D got the green light to begin broadcasting the short-lived Local Flavas show. These days E-A-Ski is one of a tiny number of local artists heard on KMEL, but only because he is on a remix of Atlanta rapper Lil' Jon's "Who U Wit." "If you look at the South, they got all their DJs and their radio to support their records. The same system they have, we had," he said. "Everybody else is supporting their music, but KMEL isn't doing it."
