So you dont consider Graphic DESIGN, Design? What are you talkin about, and this is the ART forum, not the DESIGN forum anyway. What are you like a clothing designer?
Graphic Design
Interior Design
Fashion Design
Web Design
Industrial Design
Architechtural Design
The approach that engineering (and some other) disciplines use to specify how to create or do something. A successful design must satisfies a (perhaps informal) functional specification (do what it was designed to do); conforms to the limitations of the target medium (it is possible to implement); meets implicit or explicit requirements on performance and resource usage (it is efficient enough).
A design may also have to satisfy restrictions on the design process itself, such as its length or cost, or the tools available for doing the design.