heheheheh@Bane
@EW
I think what he meant was, something more organized. During a 30 second drop, all you really get is a bunch of rambling, random URL here or there, and then "you're listening to Reaper Radio". A 1 minute ad, you can play a few song clips, talk about release dates, features, and so on.
Interviews, Ads, Freestyles....as long as its a beat in the background, i'm cool and i'mma keep on listening.