What's killing hip hop, is the oversaturation of the market. Everybody and yo mama is rapping or producing these days. I remember when rapping was something only a select few people could do, now they just generate the beat in a way as to anyone can rap these days. That's fucking the game, when you go into the record store you don't know whose sh*t to buy, because they all look the same and sound the same. Even when you find someone that sounds different you will listen to it for a while, and then go looking for something else fresh, new and innovative and you hear the same bullshit, everybody was or is moving weight, everybody's wrist and neck are froze, everyone is a pimp, everyone is a killer, everyone is a rapper/actor/record company owner/businessman... Also there used to be different genres of rap, now it's all been grouped in to one genre called hip hop....Hip Hop is not gangsta rap, Hip Hop is not baller rap, Hip Hop is not Murder rap...If Hip Hop is dead, it's because Rap killed it!!!! Hip Hop can be seen as a form of rapping not rap as a whole, because if one type of rap stops selling like now, then it's viewed as hip hop is dying as a whole...