I'm not a fan of cigarettes, I smoke, but I can't shake the habit myself. Saying that cigarette companies target kids though is a little old, and over-used. I think at one time they did heavily, but I don't think that's the case anymore. They pulled the commercials from TV, they no longer have cartoon characters (Joe Camel, ect), candy, and you see less and less "kids" in movies smoking. In comes down to what their friends do, and some will end up smoking regardless of what's on the box. Implementing a new set of regulations on someone because you feel morally obligated too, isn't the job of the government, in my opinion, whether it's a corporation or a single individual.