AC Transit said:
Look what was in todays paper: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/10/20/SPGKLFB5BN1.DTL
Monster of a ticket deal
49ers offering subsidized low-cost packages
Tom FitzGerald, Chronicle Staff Writer
Thursday, October 20, 2005
The 49ers are offering discounted tickets for two upcoming home games but insist they're abiding by league rules because the discounts are subsidized by a sponsor.
In the Monster Fun Pack plan, announced Wednesday, fans can purchase four tickets, four hot dogs and four soft drinks for $149 for the Nov. 6 game against the New York Giants or the Nov. 20 game against Seattle.
That amounts to $37.25 per person for an upper north end zone seat at Monster Park plus some food and drink. A ticket alone normally costs $64.
NFL rules on revenue sharing prohibit teams from discounting tickets because it would deprive visiting teams of their fair shares of the revenue. But such discounts are allowed if sponsors make up the difference, league spokesman Greg Aiello said.
In this case, Monster Cable agreed to the promotion as part of its stadium naming-rights deal, according to David Peart, the 49ers' vice president for marketing and sales.
"They're helping us fund this promotion as a way of introducing new fans to the building,'' he said.
A total of 1,000 tickets -- 250 four-ticket plans -- are being offered for each of the two games.
Wouldn't some season-ticket holders be upset that the club is selling nearby seats at a discount for games against winning teams? "We don't sell season tickets in that area,'' Peart said.
He added the latest promotion was planned before the season started and was not offered out of fear the 1-4 team would fail to sell out games for the first time since early in the 1981 season.
"There isn't a sense of panic here,'' he said. "This is a promotional program that we're engaged in with one of our sponsors in an attempt to get nontraditional buyers to our games. It's not desperation; it's good business, although some people will see it as reactive.''
The deal doesn't apply to the 49ers' next home game, Oct. 30 against Tampa Bay, which may have former 49er Tim Rattay at quarterback. Nor does it apply to the final two games, the ones that would seem to be most in danger of not selling out, Dec. 4 against Arizona and Jan. 1 against Houston.
Peart said the club is working on a promotional ticket package for the New Year's Day game with a different sponsor.
He said he didn't know how many tickets remain unsold for the final home games but said the club is projecting sellouts for all of them, including the finale against the woeful Texans in what might be dubbed the Reggie Bush Bowl. If USC's star junior tailback enters the 2006 NFL Draft, the team that finishes with the worst record might land him with the first pick.
"You'd be surprised at how popular those holiday games are,'' Peart said. "We're optimistic, with the number of people who return to the Bay Area for the holidays, that we'll be able to sell out that game."
Monster of a ticket deal
49ers offering subsidized low-cost packages
Tom FitzGerald, Chronicle Staff Writer
Thursday, October 20, 2005
The 49ers are offering discounted tickets for two upcoming home games but insist they're abiding by league rules because the discounts are subsidized by a sponsor.
In the Monster Fun Pack plan, announced Wednesday, fans can purchase four tickets, four hot dogs and four soft drinks for $149 for the Nov. 6 game against the New York Giants or the Nov. 20 game against Seattle.
That amounts to $37.25 per person for an upper north end zone seat at Monster Park plus some food and drink. A ticket alone normally costs $64.
NFL rules on revenue sharing prohibit teams from discounting tickets because it would deprive visiting teams of their fair shares of the revenue. But such discounts are allowed if sponsors make up the difference, league spokesman Greg Aiello said.
In this case, Monster Cable agreed to the promotion as part of its stadium naming-rights deal, according to David Peart, the 49ers' vice president for marketing and sales.
"They're helping us fund this promotion as a way of introducing new fans to the building,'' he said.
A total of 1,000 tickets -- 250 four-ticket plans -- are being offered for each of the two games.
Wouldn't some season-ticket holders be upset that the club is selling nearby seats at a discount for games against winning teams? "We don't sell season tickets in that area,'' Peart said.
He added the latest promotion was planned before the season started and was not offered out of fear the 1-4 team would fail to sell out games for the first time since early in the 1981 season.
"There isn't a sense of panic here,'' he said. "This is a promotional program that we're engaged in with one of our sponsors in an attempt to get nontraditional buyers to our games. It's not desperation; it's good business, although some people will see it as reactive.''
The deal doesn't apply to the 49ers' next home game, Oct. 30 against Tampa Bay, which may have former 49er Tim Rattay at quarterback. Nor does it apply to the final two games, the ones that would seem to be most in danger of not selling out, Dec. 4 against Arizona and Jan. 1 against Houston.
Peart said the club is working on a promotional ticket package for the New Year's Day game with a different sponsor.
He said he didn't know how many tickets remain unsold for the final home games but said the club is projecting sellouts for all of them, including the finale against the woeful Texans in what might be dubbed the Reggie Bush Bowl. If USC's star junior tailback enters the 2006 NFL Draft, the team that finishes with the worst record might land him with the first pick.
"You'd be surprised at how popular those holiday games are,'' Peart said. "We're optimistic, with the number of people who return to the Bay Area for the holidays, that we'll be able to sell out that game."