See the thing is he doesn't look like a beast like Brock, nor does he act like a beast. Brock DESTROYED everything in his path. Hell, Brock even tossed that crippled dude down a flight of steps, so I knew anythime I saw Brock someone was gonna get hurt. Sheamus? Yeah he kinda looks like a psycho with his hair cut and goatee combo, actually like an idiot, but the guy hasn't really destroyed anyone yet. Back in the day they would build heels up by having them squash jobbers, squash mid carders, and do bad things to a multitude of faces, but now they're just sticking em at the top.