A interview of Mr Sche with memphisrap.com
New album May 29
www.mrsche.net to pick it up..
Al Kapone & Mr.Sche
Mr Sche & Al Kapone
Mr. Sche - Asks Whatcha In The Game For, If All You Do Is Mixtapes?
MemphisRap.com: Whassup with the "Not A Mix Tape A Pimptape"?
Mr Sche: Imma Pimp. And by that I mean I pimp my everyday way of living from everything dealing with women, music, money and to just sitting down wiping my ass after a good shit. Its not a mixtape because I don’t do mixtapes. I'm a producer. I make my own tracks.
MemphisRap.com: I'm not too fond of mixtapes, they don't seem to be about good songs or talent just about exposure? What's your take on them?
Mr Sche: Mane Im just so sick of the game, Ill do anything now just to rebel and be the odd ball on the scene. The industry has this cloak of darkness that’s set on everyone to make individuals believe you have to be “ This Way “ to be successful. Its like some invasion from Mars typa shit. If you don’t submit to there way of operation, you are burdened to believe “ You Wont Make It “.In other words, to me mixtapes are bullshit. That’s my opinion and its like an asshole, “Everyone has one “. So for those reading this and you got a mixtape out don’t be offended. Its something for you and not me, so if it works for you do your thang. Im a “Producer “. I make and sell beats to the underground and mainstream. What the fuck I look like coming out rapping over other nigga’s beats trying to get some more exposure? Ill leave that to “ Rapper Niggas“ cause I aint no “Rapper “. I hate rappers. Im a business man that happens to have skills for making tracks and lacing vocals over hot beats. If I was “Just A Rapper “ I'd be a broke muthafucka and part of the statistics of rappers eventually reaching the age of 40 “Still tring to get a record deal “. Naw not me. I’d rather make an original song,…”Im selfish like that“. I want to shine my own beats and my own lyrics. What’s the point of submitting to the game when you just gone end up where you started from in the first place? When Im in the streets, niggas always coming up to me, “ Dog I got a new album, 10 dollars “. Im like nigga I don’t want no gadamn mixtape… sell me a real album. Its 100,000 niggas coming out this year with CD’s and over half of them gone be a gadamn mixtape. For a new nigga just getting in the game, well first of all my advice is to leave this shit alone and keep your “daytime” job, but if you insist,... I think mixtapes are good once. Everyone can't afford beats from the hottest producers “such as myself “…so you need something to get started… But for the record.. I make my beats affordable for everyone. I work with artists and not try to bust they head with outrageous prices. But for these niggas that’s been in the game “ Forever “, Still Dropping Mixtapes…. Shame On You. Its bad enough the industry putting out this mainstream trash daily, and here yo ass is running up behind them rapping over the same recycled beats. But shit… some mixtapes I done heard out do a nigga real album, hahaha.. mane its just crazy out here. The Rap Game Ain't Shit….and Imma leave it at that.
MemphisRap.com: Real talk. So who's all featured on the "Street EP PimpTape" ?
Mr Sche: I got a lot of features.. of course the main feature would be Lil Jon. Then there’s Ludacris, Green Latern, Fatman Scoup. T.I., Al Kapone, and a bunch of other cats I fuck with.
MemphisRap.com: You got more mixtapes too don't you, cause you got like a shit load of releases on your site?
Mr Sche: A Shit load of Underground CD’s, but not one of mines is a mixtape. All my shit is original back to 1992 all the way up to now.. so for the readers if you don’t have the first edition Mr.Sche & Immortal Lowlife Cd’s from my teenager days you can pick up everything I done dropped to this day at my website..
www.mrsche.net.
MemphisRap.com: Many folks don't know you like a vet in this shit, like Al Kapone, Gangsta Pat nem and shit, tell us bout that.
Mr Sche: Although I’m younger than these cats, I was around when they was just cranking up back in the day. Those 2 were actually 2 of my favorite underground rappers and I managed to be able to work with most of my childhood icons that I grew up listening to. I started at a real young age in music. I was doing this shit back when Curtis Blow, The Beastie Boys, and Run Dmc was hot. Back when East Coast music was all we had to listen to, like Das Efx, KRS One, MC Lyte, Special Ed, Eric B & Rakim The first Memphis rapper I really got into was Spanish Fly…. I still be jamming “Smokin Onion & Rollin In My Cadillac “..lol …that was the shit. I consider myself a VET. I been here a long time, kina weaving through the game. You’d see me in places you wouldn’t expect, like on a 8 Ball Cd, a Z-Ro Cd, an Al Kapone CD, a Memphis in May Concert Stage, Overseas in Europe on stage… and many more places. I been getting around… I aint no rookie at all.
MemphisRap.com: Al Kapone and yourself are tite, right? How did you two end up hooking up?
Mr Sche: Me and Kapone first met when Dulaa, another Memphis rapper, brought Kapone to my studio to feature on one of his songs that I produced for him. I was excited cause I was a teenager jammin’ this cat and now he coming to “ my studio “ to record? Mane that was like a dream to me. I really looked up to this man. I use to watch him all the time on UGTV. Many people may have didn’t feel the same as I did about him but I turned from Producer & Artist to a straight up groupie that night I met him. I was just happy to finally meet the mane and here he is rapping on one of my beats at my studio! After that we started doing shows together and I asked him about getting on one of my songs and he was like its not a problem
So Kapone eventually started recording at my spot on some of his own projects and we eventually just ended up doing songs together and all of a sudden we had an album full of head banging songs which we released last March 2005, Al Kapone/Mr.Sche “Showdown”. Al a good nigga and he always thinking of others and to me he deserve way more credit than he gets. He remind me of myself because he always going out of his way to satisfy others even though his current situation may not be at 100%. To me that’s what a real G is supposed to be made of. We are currently in the process of releasing several more projects as well, such as Dark Buck and Crunk, which is my new underground DVD movie, Showdown Reloaded, and my new Cd, Mr.Sche/Immortal Lowlife “ Its Goin Down “, all expected to release early summer 2006. The DVD will drop May 29th 2006.
MemphisRap.com: Speaking of the new Showdown Reloaded coming soon, what's gonna be different about this album than any of the other ones?
Mr Sche: Ill be honest, Showdown Reloaded are the songs that Didn't Make the first Showdown. It wasn’t that they weren’t hot, but they just didn’t fit the line up for Showdown. Showdown was straight up gangsta shit… and Reloaded has more of the Pimp and Club songs we didn’t use, with a combination of street shit.. its a definite Go Getter. Pick it up.
MemphisRap.com: Do you ever get told that Project Pat and yourself sound similar?
Mr Sche: I get told I sound better.
MemphisRap.com: What's your response?
Mr Sche: It’s a Memphis style and it just proves Im a veteran to the early days of rapping in Memphis. The styles are going to sound similar , especially when you're from the same recipe that started the style. But I think we differ a lot.. our voices sound alike in tones more so than the actual style of rapping. But its unconscious….. nor do I try to sound like him or want to be him. If you are a true Mr.Sche listener, you know that each song I do Im always coming on an in-direct style. I might be flowing like an East Coast rapper on one song, a South nigga on another song, then the next song you might here a nigga singing on the hooks and you thinking its R.Kelly. Im just versatile because I listen to so much music…. many styles and cultures from Rap, Rock and R & B.
MemphisRap.com: The new DVD "Dark Buck and Crunk" what's the whole scenario for it?
Mr Sche: It’s an underground documentary movie reflecting a brief part in my everyday life as a Memphis producer, artist and business man. It starts off with me and Al Kapone just kicking it and drinking and getting fucked up because that’s something we both enjoy doing right before our show at Memphis in May. We got behind the scene studio sessions, how we sit down and create songs and concepts, smoke sessions, freestyle sessions and just some real niggaville highlights. Its some street shit. Several cameo’s from cats like Dj Squeeky, Young Kee, Tomskee Mask all at my studio just hanging around. Its my connection to the streets, the underground, business and other artists. It also showcases my tour to Paris France and the shows we did there. Also features all of my videos and it also comes with a CD “ We All We Got “ that features all new songs with artists such as Al Kapone, Indo G, M-Child, Nasty Nardo, Tomskee Mask, Skinny Pimp and others… It’s a Memphis Project.. My guys at Junkadelic are to thx for the arrangement and release of this project..
MemphisRap.com: When is it suppose to be available?
Mr Sche: May 29th 2006.
MemphisRap.com: You know you got to get one our way so we can critique it. LOL
Mr Sche: Most Def.
MemphisRap.com: Tell me about Immortal and Junkadelic.
Mr Sche: We met online, and kinda like me and Al Kapone, we both had the same dreams and background in a sense. I think that people with the same social scale gets along the best… meaning married niggas with kids usually get along better with other married niggas with kids because we have the same eye frame on how to go about doing things… and Nator from Junkadelic is one of those guys that I feel is more of a friend than business partner, such as Al Kapone. But in saying that I will get off subject for one moment… and in saying the word friend, these cats do other things outside of business that makes them friends. Say like Kapone. I read some of the interviews he does.. and Kapone lately has had some major exposure and he mentions my name when he can and gives me credit and props on what I do and have done for him. Now its other niggas I fuck with now, that I have given beats to and done a lot of shit for, and don’t mention my name one damn time in they interviews. They get asked who is featured on the album or who produced tracks… I don't see my name 1 time. And niggas wonder why I don’t fuck with them. I take insult to that because I have did more than gave them tracks.
MemphisRap.com: Ok, regarding touring in Paris, France and London. How did all that come about?
Mr Sche: It was great mane. The scene over there is no different from here, and we have a huge following in Europe. We will be going back and forth this year for more shows… and Ill be catching more jetlag…LOL. But the crowds loved us. They were excited to see us.
MemphisRap.com: Actually how many are in the Immortal clique and who are the other members?
Mr Sche: Currently it’s a bunch of us… but everyone doesn’t rap. We all have our duties, whether its promotimg or taking out a busta… so don’t get wrong cause Ill do you and I aint playing. The current artists are myself, Big Sche, Pimpminista, BlueBoi, 12 Gage X, Gold-E, Quicksta, Insane Mane, K.T., Psycolistic, Blaune, Royal T. and Pimp Dre.
MemphisRap.com: What's everyone's role?
Mr Sche: Making our business a successful one. We run a studio, offer outside promotion, press CDs/DVDs, CD Artwork, Websites, Video Editing/Filming, Tracks, Mixing and Mastering. I hustle for mines and we combine all our resourses to make money. Cause its hard to sell a CD nowadays… and make a living soley off that when you're independent and underground. Some of the girls strip, some of the niggas swang, some of the niggas bang, and some of the niggas just around to blow somebody head off for gettin’ wrong. This shit is beyond music with us. The only time you gone see us in a club is if we on stage or promoting. Other wise we aint fucking off. We out here in this hell hole called Earth fighting against the odds truly surviving and making moves. I m not a teenager anymore so aint shit a club can do for me just to be hanging out. A true Gangster’s way is to be productive and not on a dance floor starting fights and showing off gang signs. My niggas on the computer sending emails, passing out flyers, posting on message boards, writing lyrics and recording, splitting bills, taking care of each other when someone get in a trench, staying focused during droughts and saving money for when times get harder. If you can't band together as a family and take care of life, then business will not be successful. And that’s why most groups never make it anywhere. I’ve learned that and was forced to be a leader, and took the job proudly.
MemphisRap.com: You guys are actually the first local rap group to tour out there, right?
Mr Sche: Yes.
MemphisRap.com: Who told you that or did you just make that up yourself, what statistics do you have? LOL
Mr Sche: The promoters who flew us in told us. We would have no way of knowing that unless it was informed to us. I made close to $6000 for 2 shows… hell I barly see $500 a show here in the states. The only other artist to go to Paris was Master P, and Snoop went to Amsterdam once. So yes, we made history.
MemphisRap.com: What is one thing you learned while being out of the country?
Mr Sche: That I hate flying such long distances, but it was a wonderful experience and I’m anxious to return. Its really the same hustle over there… nothing is easier there because its overseas, actually Id say its harder.. but we’ve managed to break the ice. But the one thing I did learn is that people are the same... no matter where you go. I did meet a lot of Africans that were really excited to see me..I was like a showcase item to them… lol… they were just astounded to meet a black American as if they have never seen one in person….
MemphisRap.com: Let's talk briefly about your career.. as far as being a producer and a rapper which one do you like better?
Mr Sche: That is a very good question. Hmmm….. I really don’t know.. I haven’t thought about it much. To me its all work… and I don’t like work period… lol.. But I'm not scared of work. I'll hustle and be up for days at a time, getting 2 and 3 hours of sleep here and there. Since my recent exposure I’ve been getting more and more feature request jobs for verses on songs…. and writing 16 bars ain't as easy as it use to be when you have so much to do now in a days time. I've always sold a lot of beats and really that hasn’t slowed down since my early days of making beats. I get cats from all over the globe and locally that I produce for buying beats, paying for mixing and mastering and verses.
MemphisRap.com: Are you 'straight up' honest with a person when they shit ain't bumpin or do you let'em off lightly? I mean do you give it to them raw or what?
Mr Sche: I tell them the truth but I always try to be sincere about it. I don’t enjoy crushing someones dream or making them feel bad. I'll tell them what to do to get better, and to not take my words as discouragement. Believe me I record a lot of local and major cats and they all ask for opinions during the sessions. I have to watch what I say because Im starting to see that a lot of people really look up to me, young and old and I have to be that Role Model Of Trust.
MemphisRap.com: If you could sum your whole entire career up in 5 words or less, what would you say?
Mr Sche: Lord Give Me A Break. ……. but life is good. I have a lot to be thankful for. I recorded niggas I didn’t know for years out my home with my family. Gang niggas, drug dealers, thieves and crack fiends all came to my house to record, buy beats and get services from me. I was blessed to have never had problems with anyone and to eventually buy a mansion out in the East and move my family out the hood. Problems are everywhere but at least I can deal with people better now at a neutral spot without the fear of my wife and children getting involved in some drama resulting from possible bad business. I just turned my old home into a full studio, so niggas still know how to find me. The money came, but I'm still not happy. I thought I would be once I didn’t have to worry about paying my light and rent bills. I still feel empty at times…. I don’t know…. thats another story.
MemphisRap.com: Out of all the tracks you have produced and the raps that you have rapped what would be your favorite pick?
Mr Sche: Always the spiritual tracks. People always say I have another calling on my life and that I could be preacher material I suppose. I don’t know.. who’s to say what Ill do the closer I get to 30. I do know I m not happy here and that’s just because I'm having a hard time finding some spiritual truth to believe in. I’ve been looking for God all my life… and the spiritual songs are my expression that reaches out for knowledge from this darkness.
MemphisRap.com: On that note, is there anything you'd like to add before we come to an end.
Mr Sche: Business as usual :
The artist and producer who produced and featured on Suave House, 8 Ball's lay It Down, Al Kapone/Mr. Sche Showdown, and was involved in the making of Hustle & Flow 1 of the Hottest M-Town Producers!! Mr.Sche Ceo Immortal Productions for the hottest tracks!! P.O.Box 172046, Memphis, Tn 38187,
www.mrsche.net, 901-864-2487.. or 901-324-6730.
MemphisRap.com: Once again dawg, we appreciate you taking the time out with us and we'll be doing this again soon.
Mr Sche: No doubt.. thank you.
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