I think the song is bad ass. You gotta remember that we'll never hear that old school Em. Which is ok with me as long as he keeps comin' original and crazy, and he does both of those very well.
I think this song was a perfect 2nd single. Get peoples attention with WE MADE YOU, then bring some hardcore fire on the second track. Too many people talkin' shit sayin' he fell off, let me see you come up with some shit like 3 am! A hooligan on halucinagins(?)... I love that.