as far as his image,i think he is trying a little to hard,the world of music is going to change drastically in the next 2 to 3 years,i hope he is smart enough when the time comes,his persona or however u say,i could never take him seriously,lyrically he is on point,but i think it takes alot more to being a successful and great artist. he speaks on unity which is great but at the same time he is giving out negativity in many ways.from what i can see it looks like snoop is doing more with the westcoast movement then what game is doing