I remember reading this on Sir Dyno's deal with the devil..
Despite his marketed image, Sir Dyno now claims he's never known anyone who died from gang warfare, never had anyone close to him go off to prison. But life was still rough, he says, and drug deals and violence went down in front of his eyes, even if it was what he calls "mostly high school stuff, kid stuff, stupid stuff." He admits to selling pot, but only small-time, just enough "to support myself."
From those experiences, he says, he extrapolated in his art, and began rapping in that netherworld of myth, that place where facts give way to the cushion of fiction, where arrogance and boasting overtake the narrative. He rapped about how much money he'd make, how famous he'd get, how many women he could tag, how many people he'd shoot. It sold, and he knew why. "The only way to sell was to shock," he says. "The more shock you had in your raps, at the time, the more you sold. Whatever it is, you gotta go to the extreme. Not just in rap, but everywhere. People like the extreme."