Thats what I was about to ask... he wrote an essay talking about marketing and pleasing the MTV crowd. The truth is it's always a gamble picking a single that you think will blow up. Welcome to the midwest is on of the best song on Everready...most of you would agree right? Twista isn't even relevant right now and his latest album is his worst. Mainly because Atlantic made him dumb down his lyrics, and flow for some cheesy boom boom clap club anthem. http://www.youtube.com/watch?v=GiANAawjpCM
The same thing happend with Bone Thugs, they come out with I tried and it's successful(mainly because of Akon). Then they follow that up with the worst song on there album. http://www.youtube.com/watch?v=IxSzZWDr1HM because it's a cheesy pop record featuring Mariah Carey and Bow Wow, interscope pushed it as the next single. What happens? the shit tanks. It also happened when they were with ruthless. After crossroads blew up all ruthless wanted to push was crossroads sounding shit(If I could teach the world,change the world,Look into my eyes etc)
Tech tried with the commercial sounding singles before(slacker,bout to bubble, and imma tell to a certain extent) it's time for him to take a gamble and not play it safe. I thought Tech and strange music was all about being creative and different? To get notice you have to be different, if not he'll just be another nigga rapping about the same shit everybody else is.
I agree with you, on most artist had to know someone already in the game to get there foot in the door.
Bone - Eazy E
Biggie - Diddy
Twista - Didn't blow up until he got with Kanye
PAC - Digital Undergroud
the list goes on and on
The same thing happend with Bone Thugs, they come out with I tried and it's successful(mainly because of Akon). Then they follow that up with the worst song on there album. http://www.youtube.com/watch?v=IxSzZWDr1HM because it's a cheesy pop record featuring Mariah Carey and Bow Wow, interscope pushed it as the next single. What happens? the shit tanks. It also happened when they were with ruthless. After crossroads blew up all ruthless wanted to push was crossroads sounding shit(If I could teach the world,change the world,Look into my eyes etc)
Tech tried with the commercial sounding singles before(slacker,bout to bubble, and imma tell to a certain extent) it's time for him to take a gamble and not play it safe. I thought Tech and strange music was all about being creative and different? To get notice you have to be different, if not he'll just be another nigga rapping about the same shit everybody else is.
I agree with you, on most artist had to know someone already in the game to get there foot in the door.
Bone - Eazy E
Biggie - Diddy
Twista - Didn't blow up until he got with Kanye
PAC - Digital Undergroud
the list goes on and on