So with regards to any on-line exclusives. I have been given word,that If Brand Jordan does not sell out of these packages within the First 24 Hours. That it will be looked upon as a failure.
Why do I mention this ?
Well, Let's see....where do I begin.
1st - If Brand Jordan can "Push" 500 units of a On-line package that retails for $500 in the first 24 hours. Then in Brand Jordan's eyes. A $1000 Dollar "Tribute" Package would and should be feasible.
What people failed to realize, is that the "ball was in their court" - as the saying goes.
No Sales = More Effort by the Retail Company to provide what the customer is looking for, with higher quality materials perhaps ?
Huge 24 hour sales = Do whatever the hell we want. The consumer is "eating it up".
Now don't get me wrong. If Brand Jordan never moved 1 unit of their latest on-line package, then the $25,000 loss would not be that "back breaking". The have taken much BIGGER HITS on the losses with regards to the XIV's.
But yes, there is reasons to their madness.