USA unleashes 'Raw' power in Monday ratings
By Andrew Wallenstein and Cynthia Littleton
Wed Oct 5, 2:18 AM ET
LOS ANGELES (Hollywood Reporter) - World Wrestling Entertainment primetime franchise "Monday Night Raw" returned to USA Network on Monday with renewed energy.
"Raw" locked down 5.6 million total viewers for a three-hour special marking its transition from Spike TV. It was the biggest audience to see "Raw" in more than three years.
"Raw" drew 6 million between 9-11 p.m., the two-hour block it has occupied for the past decade -- first on USA before WWE jumped ship to Viacom. By way of comparison, Spike TV drew about 2 million fewer viewers to "Raw" in its last week on the channel, a sign that NBC Universal's marketing blitz to reintroduce "Raw" might have paid off.
Spike TV tried to spoil the "Raw" party by scheduling the special "Ultimate Fight Night Live" between 9-11 p.m., where it drew nearly 2 million.
Meanwhile, in broadcast television, Fox's jailhouse drama "Prison Break" delivered its highest ratings yet in the adults 18-34 demographic Monday with its seventh episode and last airing until October 24, while Fox makes room in its primetime schedule for coverage of postseason baseball games.
"Break" impressed again with an average of 9.5 million viewers and a 4.5 rating/11 share in adults 18-49, a major spike from its 8:30 p.m. lead-in, the new comedy "Kitchen Confidential" (4.1 million, 1.9/5) that is on life support after three airings. Among the 18-34 set, "Break" hit a series high (4.9/13) and ranked second in its 9 p.m. slot to only ABC's "Monday Night Football" (15.6 million, 6.0/16), according to Nielsen Media Research.
NBC's 9 p.m. drama "Las Vegas" also had a strong night, reeling in 13.6 million viewers and a 4.8/11 in adults 18-49. CBS was competitive from 9-9:30 p.m. with "Two and a Half Men" (14.2 million, 4.8/11) but ebbed in the second half of the hour with new comedy "Out of Practice" (11.7 million, 3.7/9).
CBS' Monday 8-9 p.m. comedies "The King of Queens" (10.3 million, 3.5/10) and "How I Met Your Mother" (10.4 million, 3.9/10) were on par with their averages so far this season. NBC's "Surface" (9.5 million, 3.0/8) was in respectable territory and upticked slightly at the half-hour mark.
At 10 p.m., "CSI: Miami" took a 7 million-viewer flying leap from its lead-in ahead of "MNF" to finish out with an average of 18.7 million viewers and a 6.4/15 in adults 18-49. NBC's "Medium" (12.9 million, 4.6/11) was competitive but lost a little ground from its "Las Vegas" lead-in.
WB Network had another rough outing, with its new 9 p.m. drama "Just Legal" drawing just 2.9 million viewers and fractional (0.9) ratings in the key demo.
For the night, ABC prevailed in the adults 18-49 demo (5.0/13), while CBS was No. 1 in viewers (14 million).
Reuters/Hollywood Reporter