UFC 127 "UFC Prelims" draws 714,000 viewers on ION Television
While UFC officials offered just one-week's notice that three fights from this past weekend's UFC 127 event would air live on ION Television, the broadcast still netted 714,000 viewers.
MMAjunkie.com (
www.mmajunkie.com) today learned of the figures from industry sources. The ratings mark the lowest rating in the series' 17-month history
This past weekend's one-hour program marked the UFC's second special on ION Television. Past editions of "UFC Prelims" have also aired on Spike TV and UFC.com.
ION Television also hosted a pair of fights from January's UFC 125 event. The debut program on ION Television scored an average of 829,000 viewers.
Prior to UFC 127, the most recent edition of "UFC Prelims" to air on TV was for "UFC 126: Silva vs. Belfort," which drew a record 2 million viewers to Spike TV. The figures for this past weekend's event mark a 64 percent decrease from the February broadcast of UFC 126, as well as a 14 percent drop from the UFC 125 edition.
UFC 127 also featured two fights streaming live on Facebook.com, though the promotion did not reveal the number of online viewers who tuned in.
UFC officials have yet to announce if the promotion will continue to provide content to ION Television, which was launched in 1998 as PAX TV and was rebranded as ION Television in 2007. The channel was also known as i from 2005 to 2007.
The "UFC Prelims" special for UFC 127 featured two exciting contests and one head-scratching decision as Ross Pearson defeated Spencer Fisher, Alexander Gustaffsson submitted James Te Huna, and Nick Ring earned a curious decision over Riki Fukuda.
To date, the UFC has aired 16 "UFC Prelims" TV broadcasts.
The full list of "UFC Prelims" broadcasts and ratings, which has traditionally aired on Spike TV, as compiled by MMAjunkie.com includes:
* 1) UFC 126 (February 2011): 2 million viewers
* 2) UFC 109 (February 2010): 1.7 million viewers
* 3) UFC 114 (May 2010): 1.6 million viewers
* 4) UFC 108 (January 2010): 1.5 million viewers
* 4) UFC 121 (October 2010): 1.5 million viewers
* 4) UFC 123 (November 2010): 1.5 million viewers
* 7) UFC 104 (October 2009): 1.4 million viewers
* 7) UFC 103 (September 2009): 1.4 million viewers
* 9) UFC 119 (September 2010): 1.3 million viewers
* 9) UFC 116 (July 2010): 1.3 million viewers
* 9) UFC 115 (June 2010): 1.3 million viewers
* 9) UFC 106 (November 2009): 1.3 million viewers
* 13) UFC 111 (March 2010): 1.2 million viewers
* 14) UFC 118 (August 2010): 1.1 million viewers
* 15) UFC 125 (January 2011): 829,000 viewers*
* 16) UFC 127 (February 2011): 714,000 viewers*
* - Aired on ION Television
The UFC first offered a PPV teaser broadcast for UFC 103, when the UFC went head-to-head on Spike TV with a boxing PPV broadcast featuring Floyd Mayweather vs. Juan Manuel Marquez. The specials proved effective enough at generating last-minute PPV buys that officials from the UFC and the organization's longtime cable partner decided to make them a regular offering.