MMAjunkie.com Fight Biz: Return in the works for Palace Fighting Championship
After being a mainstay on the Central California MMA scene for more than two years, Palace Fighting Championship appeared to join the growing legion of failed promotions this year.
PFC, which held events at the Tachi Palace Hotel and Casino in Lemoore since January 2007, went dark after its May 8 show, pulled the plug on its Web site and appeared to have shut it down after a successful 19-show run.
However, behind the scenes, founder and owner Christian Printup was putting plans in place for a restructured promotion, independent of Tachi Palace.
"I'd classify it as us being on a hiatus," Printup told MMAjunkie.com (
www.mmajunkie.com). "Most people didn't realize that I was an employee of the (Tachi Yokut) Tribe. I was director of entertainment at the casino. I was there for over nine years, and I just needed a change. It was a basically a mutual decision, and when I left, the PFC was attached to me."
While Printup has other business interests, his primary focus is on the PFC and preparing for the promotion's return, either in the fall or in May of 2010. The timeframe gap is a factor of finding the right re-launch venue, which could mean staging the next event at an outdoor arena. Work is under way to identify sites to tour the promotion throughout the Central Valley area, including Fresno, Visalia and Woodlake. Printup says he's been fielding "a multitude of offers" from casinos and public facilities in the area.
At Tachi Palace, the indoor capacity was about 1,600 fans. Increasing that number for the next phase of PFC is one of the Printup's goals, but he faces plenty of competition in the Central Valley – from Pure Combat, WarGods and others – for the MMA fan's dollar.
"I think the fans win when there's a competitive environment between promotions," he said. "Everyone has to step up their game, their matchmaking, their promotional skills and the way they package events, package tickets, sponsorships, things of that nature. The fans win, and the fighters win. I don't worry about what other promotions are doing. I want to stay focused on what we're doing."
The longtime promoter also is planning key structural changes to the promotion to differentiate his product in the marketplace.
"The PFC brand will oversee mixed martial arts, our boxing division, as well as our international-rules Muay Thai division," said Printup, who started the PFC after Zuffa purchased World Extreme Cagefighting and moved the promotion out of Lemoore. "The PFC brand will be known as the preeminent brand in California for combat sports as a whole."
As part of that strategy, Printup is considering hybrid shows to feature all three fight disciplines.
"It allows you to reach every fan out there," he said. "For a while, MMA fans were just so niche, and boxing fans were the same way. Boxing fans tended to cross over to MMA, but it hasn't really been vice versa, and I'm cognizant and respectful of that, but I think that, especially in light of today's economy, all promotions should really try to deliver as much bang for the buck that they can. As long as we don't dilute the quality of the events. I wouldn't want to have 'A-level' MMA bouts and 'C-level' boxing matches on the same card. If we can swing it to where all the fights are significant and have the fans' interest, then we'll definitely pursue it."
PFC also will make the transition from a ring to the cage for MMA bouts and seek sanctioning.
"All fights will be under the supervision of the California State Athletic Commission whether they're on sovereign land or not," Printup said. "I wouldn't say we ran a renegade show before because we still used the same doctors, referees and timekeepers that California would use; it just wasn't officially regulated by the athletic commission."
One aspect of the promotion that won't be altered is the focus on local fighters. California-based mixed martial artists have been, and will continue to be, the lifeblood of the PFC.
"I'd like to think that with the PFC, we've grown out of the small-promotion scale, and we're able to attract some bigger names and established veterans and use them to headline the shows, but also bring attention to some of the younger, local fighters," Printup said. "I'm proud of all the guys who have cut their teeth in the PFC. You look at what Joe Soto has done in Bellator and Chad Mendes, it's very gratifying."
Printup plans to have a decision made in September regarding the timing of the PFC's comeback.