UFC officials will use proven U.S. blueprint to build fan base in Mexico
The Ultimate Fighting Championship has a plan to build up its organization in Mexico.
It's the same one company officials used to build a fan base in the U.S.
UFC president Dana White recently said the keys to Mexico, a southern neighbor that began broadcasting UFC events on network television for this past weekend's UFC 100 event, are exposure, education and one-on-one meetings with MMA's opposition.
Prior to the milestone UFC 100 event, Grupo Televisa, the largest media conglomerate in the Spanish-speaking world, announced the airing of UFC 100 would "mark the beginning of a strategic alliance" between the company and the UFC. It was a huge coup for the UFC, which has long had its eye on the country and its 112 million citizens.
Officials for both the UFC and its sister promotion, the WEC (which has many fighters from Mexican descent), have said the Mexico market is ripe for the companies' growth.
So how will they do it?
"Same thing that we did here in the United States," White said. "We start on free TV. We start educating people on the sport. We start traveling around Mexico and do doing all the things that I did in the United State from radio to television, meeting with all the different people who probably oppose it and think it's bad and start trying to educate people.
"We'll then a bring live event down there. And then we'll continue bringing live events down there."
As MMAjunkie.com (www.mmajunkie.com) reported last week, White also envisions using an upcoming season of "The Ultimate Fighter" competition reality series to highlight Mexican fighters.
"Once we get Mexico rolling – it's going to take some time – I'd like to do something like we did 'The Ultimate Fighter: U.S. vs. U.K.' (with) U.S. vs. Mexico, U.K. vs. Mexico, Canada vs. Mexico, whatever," White said. "I don't know. We'll do something."
With the UFC's recent penetration of the European market, the UFC featured a team of British fighters on its recently concluded season of "TUF." The move secured talent, including "TUF 9" welterweight winner James Wilks and lightweight winner Ross Pearson, for future British cards who could complement the country's most popular UFC fighter, Michael Bisping.
Such a format could also assure an influx of Mexican fighters to the UFC. A few fighters, such as heavyweight contender Cain Velasquez, Roger Huerta (assuming a new deal is reached) and Diego Sanchez, already have ties to Mexico and could be immediate stars in the country.
The Ultimate Fighting Championship has a plan to build up its organization in Mexico.
It's the same one company officials used to build a fan base in the U.S.
UFC president Dana White recently said the keys to Mexico, a southern neighbor that began broadcasting UFC events on network television for this past weekend's UFC 100 event, are exposure, education and one-on-one meetings with MMA's opposition.
Prior to the milestone UFC 100 event, Grupo Televisa, the largest media conglomerate in the Spanish-speaking world, announced the airing of UFC 100 would "mark the beginning of a strategic alliance" between the company and the UFC. It was a huge coup for the UFC, which has long had its eye on the country and its 112 million citizens.
Officials for both the UFC and its sister promotion, the WEC (which has many fighters from Mexican descent), have said the Mexico market is ripe for the companies' growth.
So how will they do it?
"Same thing that we did here in the United States," White said. "We start on free TV. We start educating people on the sport. We start traveling around Mexico and do doing all the things that I did in the United State from radio to television, meeting with all the different people who probably oppose it and think it's bad and start trying to educate people.
"We'll then a bring live event down there. And then we'll continue bringing live events down there."
As MMAjunkie.com (www.mmajunkie.com) reported last week, White also envisions using an upcoming season of "The Ultimate Fighter" competition reality series to highlight Mexican fighters.
"Once we get Mexico rolling – it's going to take some time – I'd like to do something like we did 'The Ultimate Fighter: U.S. vs. U.K.' (with) U.S. vs. Mexico, U.K. vs. Mexico, Canada vs. Mexico, whatever," White said. "I don't know. We'll do something."
With the UFC's recent penetration of the European market, the UFC featured a team of British fighters on its recently concluded season of "TUF." The move secured talent, including "TUF 9" welterweight winner James Wilks and lightweight winner Ross Pearson, for future British cards who could complement the country's most popular UFC fighter, Michael Bisping.
Such a format could also assure an influx of Mexican fighters to the UFC. A few fighters, such as heavyweight contender Cain Velasquez, Roger Huerta (assuming a new deal is reached) and Diego Sanchez, already have ties to Mexico and could be immediate stars in the country.