I just checked out a few tracks of his, he's ok I always hear people praising and saying how dope he is, i don't hear it!!
I'll tell you why. It's the young generation, 90s babies and hell, kids born in '00. They growing up with Lil Yachty, lil uzi, Big Sean, kodak black, Desiigner, etc, dudes who literally sound retarded that can't even rhyme right, like even Drake is considered old school rap to these young kids and all these rappers are fucking garbage. In a way the worst thing that has happened to rap is social media and society being connected 24/7 cuz any no skill having "rapper" can get their music out there and somehow shit occasionally rises to the top of the toilet bowl and finds its way to the masses, so the rap game got flooded with untalented shit. Add to that it's fashionable to have that same ass flow where everyone spits a few words, pauses, spits a few words, pauses and repeat, which anyone who literally has a mouth where sounds come out of it can do, it takes no talent whatsoever to rap like that, anyone can become a rapper now, doesn't even matter if the sounds even form coherent words, as long as they
could be words that's good enough.
So of course when someone like kendrick lamar comes out with actual lyrics, good production behind him with actual skills, he is going to seem like a god. When the next best rappers who aren't from the previous eras and arent 45 years old are fucking lil Yachti then yeah, makes perfect sense people are going crazy over his new album.