Its that time again

  • Wanna Join? New users you can now register lightning fast using your Facebook or Twitter accounts.
rmillerpacers31

rmillerpacers31

Sicc OG
#25
Oct 2, 2006
4,405
42
0
36
#25
^I'm guessing strange... I would think since the budget for billboards also contained how many samplers were pressed, the amount of online promotion and such for myspace and other online places that strange is paying for all of it. I don't think Fontana pays to have samplers, flyers, and billboards made.

That's pure speculation by me but I'm not sure.
 
K

Kain

Sicc OG
#27
Jun 16, 2004
4,726
234
63
37
#27
Because Fontana has to make the pitch to retail stores. Thus, they inform the stores of what kind of promotion is going into the album as a selling point.
 
rmillerpacers31

rmillerpacers31

Sicc OG
#28
Oct 2, 2006
4,405
42
0
36
#28
Here's the original post from the other thread that I found

Heres some interesting info for Sickology marketing:

Tech N9ne’s Top 15 markets are
Kansas City, MO
Denver, CO
Seattle-Tacoma, WA
Los Angeles, CA
Salt Lake City, UT
SF-Oakland-San Jose, CA
Phoenix, AZ
Portland, OR
Sacramento-Stockton, CA
Minneapolis-St. Paul, MN
Spokane, WA
Colorado Springs-Pueblo, CO
Boston, MA
Chicago, IL
Albuquerque, NM.


Consumer Advertising:
A. Print: full page ads in Murder Dog, XXL, The Source and
Ozone, etc…RETAIL TAG AVAILABLE.
B. 300,000 Sampler CDs distributed nationwide
C. Television: $75k towards TV campaign with 30-second
spots targeting BET, MTV2, Fuse, and Comedy Central.
D. Billboards: $45k in billboards strategically
placed throughout Kansas City, MO,
Denver, CO, Seattle-Tacoma, WA, and
Los Angeles, CA.
E. Online Advertising - Extensive online
marketing campaign targeting key sites and
demographics thru the following methods:
1. Viral videos for online video sites such
as Youtube
2. Banner ads on social networking sites
totaling over 2 million targeted
impressions
3. SEO campaign on Google, MSN, and
Yahoo!
4. Grassroots messageboard campaign
5. MySpace widgets, Facebook apps
F. Street Teams in effect in the top 20 markets
plus mobile street team following the tour
routing in wrapped vehicles.
G. Street Tools: 11” x 17” retail friendly posters,
flats, street snipes, t-shirts, lighters, etc….

source: http://www.fontanadistribution.com/i...ebook_4.28.pdf
Click to expand...
I think this is Strange Music's budget not Fontana's it doesn't make sense for Fontana to be paying for these things since their task is to distribute the album to retailers not streeteam for the label.
 
C

C-MOB

Sicc OG
#29
Sep 10, 2004
1,797
5
0
42
www.cdbaby.com
#29
I'm pretty sure Strange foots the bill, not Fontana... in order to get a distribution deal, one thing you have to do is show the distribution company that you can properly promote your album...
 
You must log in or register to reply here.
Top Bottom