In a city known for its jazz heritage, recently Kansas City has been getting national attention for its local pop and hip-hop talent. A Kansas Citian won the popular American Idol contest, and the current King of the KC rap scene, Tech N9ne, has the #1 independent selling rap album in the country. Will the success of these artists open the door for a market that has been missing on the music radar? The test will be realized once the KC music scene is recognized as a market that can produce successful talent. Entertainment thrives on, "the next hot thing". If the Kansas City music scene is the "next hot thing", who is ready to ride the wave to the promised land of success?