This a major overhaul idea - that is more business in sense to drive traffic.
The siccness needs a full overhaul. It should be a more general hiphop/ urban culture website (always will be west coast centric)
1. Change the name of the siccness (to juggaloish), something more universal
2. Make "The Siccness network" as a sub forum - sort of a legacy forum
3. Make the Homepage waaaaay more interactive, like being able to live chat, post replies to articles or album reviews.
4. Recruit more people to write reviews or culture pieces.
Basically site should be ran more like a online magazine, you will generate way more traffic, and advertising will follow.
Also more original video content on youtube, would drive people to the site. Look at vladtv.