That isn't their goal anyways. If you look at overall PPV sales through the year, the UFC has been getting more PPV buys than boxing for the past 4 years and running.
That's the reason why they put on 12+ shows a year. The shows have been selling at a consistent rate, as well.
Why?
The best fighters are fighting each other, and the best fights that can be made, are getting done. Of course MMA isn't as big as boxing; boxing is engrained into American culture...and there's still a huge chunk of people in the US who think MMA is human cockfighting.
Most definitely. Its sort of a win-win for the UFC, because if Brock wins, well...he's hands down the cash cow of the UFC. If Cain wins, it opens up the door to the Latino market having a Mexican-American as the heavyweight champ.
That's the reason why they put on 12+ shows a year. The shows have been selling at a consistent rate, as well.
Why?
The best fighters are fighting each other, and the best fights that can be made, are getting done. Of course MMA isn't as big as boxing; boxing is engrained into American culture...and there's still a huge chunk of people in the US who think MMA is human cockfighting.
Most definitely. Its sort of a win-win for the UFC, because if Brock wins, well...he's hands down the cash cow of the UFC. If Cain wins, it opens up the door to the Latino market having a Mexican-American as the heavyweight champ.
