I mean, why wouldn't you hold them at their word?
Aug 15th, 2013 - Rockstar releases the 'Grand Theft Auto Online: Official Gameplay Video, touting "...You can run around on your own making friends and enemies. Or band together and form a crew. Then, tackle a heist, rob a liquor store, or compete in classic online modes."
Nov 1st, 2013 - "Stay tuned as we hope to have more information with more details and specific timings on these content updates as well as on GTA Online Heists and the new GTA Online Capture the Flag mode to share with you next week."
Dec 9th, 2013 - "GTA Online Heists. We know many of you in the GTA Online community are super excited for the debut of co-operative Heists. Heists are currently in development and we are working very hard to get them as polished and as fun as they can be. Stay tuned for much more detail in the New Year."
Feb 11th 2014 - "We will also have more information soon for other forthcoming GTA Online content updates including the Dangerous Business Pack, Online Heists, an expansion to the Creator tool and lots more."
Feb 27th 2014 - "And stay tuned for details about our upcoming Business Update Event Weekend as well as more info to be revealed on future updates including Online Heists, the Capture Creator update, new Assassination and Flight School missions for Story Mode and much more..."
April 2nd 2014 - "Heists: Coming this spring to Grand Theft Auto Online, team up with your most trusted Crew members or with random other mercenaries in Grand Theft Auto Online to pull off cooperative Heist Missions for glory and profit."
June 18th 2014 - "We know many fans have been eagerly awaiting the release of the Online Heists that we had planned to release for you this spring, and they are taking more time to create than originally anticipated."
Nov 12th 2014 - "And get ready for continuing free content Updates for Grand Theft Auto Online, including the highly-anticipated launch of Online Heists (which, to be absolutely clear, will be available for all four consoles to enjoy)."
Nov 13th 2014 - "We know you’re all excited for more Updates to come and we’ve got some really exciting stuff in the works to continue adding to, expanding and evolving the world of Grand Theft Auto Online – including the highly anticipated launch of Online Heists which will be available for all four consoles as the first GTA Online Update to happen after the game launches on PS4 and Xbox One."
Dec 16th 2014 - "Heists will be coming as a free update to Xbox One, Xbox 360, PS4, PS3 and PC in early 2015."
Dec 17th 2015 - "Heists were a much bigger challenge to create than we had originally anticipated. Early versions were simply not good enough and had to be scrapped more than once as we honed in on how we thought they should work. We’re happy to say that the pack we are now finalizing is something we are excited by and eager to release as soon as it is ready."
Jan 13th 2015 - "Online Heists for consoles will be launching in the coming weeks ahead of the PC launch."
Today, Feb 24th 2015 - "We are excited to announce that the launch of Heists for GTA Online is scheduled for March 10th."
One year, seven months after announcing that you can preform heists online, Rockstar is finally releasing heists. God forbid they should stop developing their expansion DLC or next-gen versions of the game, and actually work on delivering what was originally promised.
