One of Snow's neighbouring Jamaican families, the Browns, first introduced the teenager to reggae and began calling him "Snow" and "Snow White." With the help of his neighbours, Snow began borrowing and ordering reggae dub tapes to perform over. After befriending Marvin Prince, Prince began referring to Snow with a phrased backronym meaning "Superb Notorious Outrageous Whiteboy." Snow never claimed the title himself and simply continued to perform with the stage name of Snow.