Supreme must be making so much loot from Odd Future making them trendy to the mainstream. I remember when they were a 3 room skateshop. I don't credit any of their success or business groundwork to em of course but as far as American mainstream goes, that company got put on....
ive seen people spending like $60+ on a single supreme hat and i know the only reason they are doing it is because of OF. imo a lot of them dont even look good.