37 aint shit for someone with a job. This is for people outside of Cali/Colorado who don't have access to the best brews.
When I have money, I'm not going to pay 37 bucks for twelve beers.
Those mother fuckers are swindling you by giving you beer you normally couldn't get in your area.
If you know how to look, you'll find all kinds of beer you never knew existed in places you probably would have overlooked.
One of the best Oktoberfest beers I've ever had, made by Paulaner, I had to special order from my store in order to get it.
I stopped off at this gas station I normally only bought gas at, and there was my beautiful Paulaner on the shelves of this unsuspecting gas station.