Yall corny on here. It's a beverage for adults. Either buy it or don't. I don't understand all the "preying on the inner city youth" nonsense. People are gonna drink, smoke, shoot needles, snort powder, etc...whether E 40 sponsored an alcoholic beverage or not. Don't make it seem like he's doing anything wrong. JAY Z, DIDDY, LIL FLIP, ICE CUBE, SNOOP DOGG, DR. DRE and other rappers have sponsored and endorsed alcoholic beverages for a long time. BILLY D WILLIAMS did them COLT 45 commercials forever and people thought it was cool. People of ALL RACES drink and people of ALL RACES listen to E 40! 40 is not exploiting "ghetto America's" weaknesses. STOP IT!!!