E-40 is smart, he knows the fans he has will buy both cd's half ass fans who buy one like it might buy the other, release singles from both cd's and be featured on the young rappers hits. He gets most of the money back cuz the major label isn't pushing it he gets to tour and sell more shit at his shows. Promoting himself as a rapper also promotes his liquor at the same time. He'll generate a million on this all together I bet