40 water eh....so whats that name suppose to mean if this drink is geared towards every walks of life, rather than just a gaterade type hip hop drink?? What's the 40 suppose to mean to the average folks that don't follow hip hop?? 40 calories?? 40 nutrients and vitamins?? Maybe I'm analyzing this way too deep but if this is for the masses, the average person would be like wtf is 40 water....if its just suppose to advertise a rapper and make money off that name, then that shit is stupid...it aint universal, ya feel?