NEW YORK, June 6 /PRNewswire/ -- West coast rapper Down AKA Kilo has been selected as the MTV Tr3s "Descubre & Download" Artist beginning June 11th and will get high profile placement on multiple platforms including MiTRL, MTVTr3s.com, MTV Tr3s Radio, MTV Tr3s Mobile, MTV.com, VOD, and MTV Networks' URGE digital music service. A free download of Down's hit single "Lean Like a Cholo" is available exclusively at MTVTr3s.com through July 22nd.
Down was selected because "his music represents the diversity in the Urban Latino movement and is a great fit for our 'Descubre &Download' platform," says Jose Tillan, SVP of Music and Talent Strategy for MTV Tr3s. "His track 'Lean Like a Cholo' promises to be a winner this summer. The video is a lot of fun, with a perfect balance of West Coast humor, a great beat and a memorable hook."
Down fans can expect to see aggressive airplay of "Lean Like a Cholo" along with vignettes that give viewers the story behind Down and his lyrics. Viewers will also be able to discover everything they want to know about Down through his bio, photo gallery and extended vignettes on the "Descubre & Download" artist page on MTVTr3s.com and the Down's artist page on URGE.com. The "Lean Like a Cholo" video and Down vignettes will also be available on VOD and MTV Tr3s Mobile will stream "Lean Like a Cholo" and Down vignettes.
Born in Oxnard, California as Juan Martinez, Down grew up in a poor family who worked long hours merely to survive. It didn't take long for young Down to realize he wanted to change the dynamic. After hearing the true life stories told in rap lyrics by NWA, Down started rapping his stories at age 13. He was fascinated with the art of rhyming that made it possible for him to encompass fragments of his life into stories an entire Latino culture could understand because they also lived it.
Down's highly anticipated album "Definition of an Ese" dropped on May 22nd.
"Descubre and Download" is MTV Tr3s' multi-platform destination dedicated to promoting a new generation of Latino artists. MTV Tr3s is the most-widely distributed TV network dedicated to superserving today's bicultural Latino youth. MTV Tr3s' programming is rooted in the fusion of American and Latino music, cultures, lifestyles and languages. Music programming is at the core of MTV Tr3s and the channel features hitmakers, emerging artists and new sounds that resonate with young U.S. Latinos. In addition to music programming, MTV Tr3s programming slate also features lifestyle series, news, documentaries and other long-form programs that celebrate US Latino hybrid identity and culture.