Dago station 98.9
- Thread starter Sicc_Wit_It
- Start date
@Sicc wit it, good lookin' homey, but it's a lot more to the radio game than a lot of people know. Every artist you mentioned homey knows how the radio works, and it's not about having a radio friendly/girl song, cuz that still won't get you in rotation ALONE on an independent album/label. It's only about the music to a certain degree, the rest is self explanatory, and personally I have no complaints about the radio cuz I understand the politics, and it's not in any dj's hands. And as you seen on my dvd, Z90 gave me two 1 hour long interviews (one when Ghetto Classics was out, and one when Dollars & Sins came out), and they played my songs a few times, but that's really LOVE gettin' all that for FREE. They only played Jayo when he was on Def Jam, and I haven't heard ANYBODY else in rotation except Lil Rob (and it's not because they LIKE him more, or it's a HIT radio song). Same with Nic Cannon. I've heard a couple other locals on Z90 in rotation before clear channel took over, and I KNOW exactly how they worked that, and they cold thing is the artist that did get in heavy rotation didn't sell as much as me. They shit flopped, and they didn't get a deal (And I ain't talkin' about Lil Rob. This happened a year or two ago). But I'm hella glad 98.9 came out, cuz Z90 had a monoply out here. Nothin' like a little friendly competition. 98.9 plays new shit sooner than Z90, and overall more rap, and more of a VARIETY. The only thing I don't like about 98.9 is the commercials are in spanish. My girl speaks spanish, and she doesn't even like the commercials. But other than that, it at least gives us a CHOICE now. And I was already told as soon me and The Mobstaz new single drops they're going to play it (98.9). We'll see though. My 44 cents.
C.S. Heat
www.ghettoworld.com
C.S. Heat
www.ghettoworld.com
I agree with you. There's nothing wrong with competition; I enjoy it. There is a formula to Rhythmic radio though and it is programmed for women, so something a female would enjoy is key.
The gripes about San Diego radio are the same gripes you will hear everywhere else....commercial radio is what it is. The politics of it have gotten out of hand. You also have to look at the fact that everybody and their mom thinks that have a rap career. The market is unindated with not only major label acts that suck ass, but local acts that suck ass. That's a lot of shitty music to sift thru, making it especially hard to get a local joint played because a major act will always get a leg up.
Many stations will not take chances on records anymore. They will only play majors who have a huge machine behind them promoting the album, song and video. Without that support, you are playing a "stiff" record that will not be a hit that everyone else is hearing in the clubs and seeing on TV. Major conglomerates like Clear Channel can't afford to take any risks...they have compromised their products enough (don't get me started).
At the end of the day, it's always good to have options. Competition keeps you on your toes and shows you different ways of attacking the same animal. Sometimes it's hard for me personally to be in radio because I am a hip hop fan and I get as frustrated as the next guy. But after working at 3 stations and being a part of each that have significantly kicked the competitors ass (including a Clear Channel station that we spanked up North), I am starting to see that the tried and true ways of conducting a station may annoy me, but they get ratings. Ratings equals advertising and advertising means I get a paycheck (as small as it may be). Most of us DJ's got into radio out of the sheer love of music, especially underground. It was like a dream. After you realize your dream is a business venture, you either have to co-sign or quit.
If you've ever seen the movie Brown Sugar, you might remember a little quote that was made: "You always have to sell out a little bit to make it in this industry". Meaning you can keep it real all day with your real n*ggaz, but you'll probably just end up broke. Sad but true.
The gripes about San Diego radio are the same gripes you will hear everywhere else....commercial radio is what it is. The politics of it have gotten out of hand. You also have to look at the fact that everybody and their mom thinks that have a rap career. The market is unindated with not only major label acts that suck ass, but local acts that suck ass. That's a lot of shitty music to sift thru, making it especially hard to get a local joint played because a major act will always get a leg up.
Many stations will not take chances on records anymore. They will only play majors who have a huge machine behind them promoting the album, song and video. Without that support, you are playing a "stiff" record that will not be a hit that everyone else is hearing in the clubs and seeing on TV. Major conglomerates like Clear Channel can't afford to take any risks...they have compromised their products enough (don't get me started).
At the end of the day, it's always good to have options. Competition keeps you on your toes and shows you different ways of attacking the same animal. Sometimes it's hard for me personally to be in radio because I am a hip hop fan and I get as frustrated as the next guy. But after working at 3 stations and being a part of each that have significantly kicked the competitors ass (including a Clear Channel station that we spanked up North), I am starting to see that the tried and true ways of conducting a station may annoy me, but they get ratings. Ratings equals advertising and advertising means I get a paycheck (as small as it may be). Most of us DJ's got into radio out of the sheer love of music, especially underground. It was like a dream. After you realize your dream is a business venture, you either have to co-sign or quit.
If you've ever seen the movie Brown Sugar, you might remember a little quote that was made: "You always have to sell out a little bit to make it in this industry". Meaning you can keep it real all day with your real n*ggaz, but you'll probably just end up broke. Sad but true.
ALSO DURING THE MORNING SHOW, THERE ALWAYS DOING TRAFFIC REPORTS OR "REPORTA DI TRAFFICO" AFTER EVERY SONG AND IT KINDA MESSES UP THE FLOW WHEN YOUR LISTENING. I KNOW IT'S THE MORNING RUSH HOUR TIME BUT I DON'T KNOW ABOUT DOING IT AFTER EVERY SONG. BUT I CAN'T COMPLAIN CUZ I'M JUST GLAD DAGO HAS A RADIO STATION LIKE THIS.
@ Hustle: I hope you don't think I was tryna disrespect you in any way. It's just that I didn't really like that remark. Maybe I'm trippin' since I ain't any of the dudes I mentioned, but I just think that's a bit disrespectful.
@ CS: I feel you on everything you said. I hate how the mainstream media/TV/radio is these days. That's good ta hear that the Mobstaz is gettin' play though. Can't wait to bump it.
@ CS: I feel you on everything you said. I hate how the mainstream media/TV/radio is these days. That's good ta hear that the Mobstaz is gettin' play though. Can't wait to bump it.
Nah it's cool....nothing gets under my skin anymore. Everyone will have an opinion on this or that; you learn to let it go or it'll drive you crazy.
Nick does have a ton of fans here, and you kinda have to look at it like this: Whomever puts your city in the mouths of the country is good for business. San Diego is not the most crackin city in terms of hip hop...at least that is the perception elsewhere. If someone can get the ball rolling, even if you 're not a fan, it's a step in the right direction.
I wouldn't be doing my job if I didn't mention that he was from here. It makes people feel good to say that someone famous is reppin' their city in any way. Maybe not you personally, but a shitload of chicks think Nick is off the chain...therefore I'll always pump him up because I have to give them what they want. Plus he's just an all around cool guy with no ego issues and I'll always dig that.
Nick does have a ton of fans here, and you kinda have to look at it like this: Whomever puts your city in the mouths of the country is good for business. San Diego is not the most crackin city in terms of hip hop...at least that is the perception elsewhere. If someone can get the ball rolling, even if you 're not a fan, it's a step in the right direction.
I wouldn't be doing my job if I didn't mention that he was from here. It makes people feel good to say that someone famous is reppin' their city in any way. Maybe not you personally, but a shitload of chicks think Nick is off the chain...therefore I'll always pump him up because I have to give them what they want. Plus he's just an all around cool guy with no ego issues and I'll always dig that.
I'D HAVE TO SAY REY MYSTERIO www.reymysterio.com HAS THAT ON LOCK. HAHA HE HAS PEOPLE IN ALABAMA AND OHIO AND OVERSEAS YELLING OUT "619".
Right on, that's good for everyone here. I'll peep the link.
As long as we show love and congratulate all people who come up, it will come full circle when it's someone else's turn. I'm originally from Portland and the scene there is the same as the scene here. The hip hoppers dis the gangster rappers who dis the conscious cats who dis the commercial dudes. At the end of the day, no one is making any money. It's the crabs in a bucket theory....you got a few getting to the top and the rest of the crabs are steady trying to pull the next one down. The end result is that no one gets anywhere.
More love, less hate and the idea that what is good for one of us helps all of us. That's the only attitude that will make the town bubble to the point where it's a force to be reckoned with.
As long as we show love and congratulate all people who come up, it will come full circle when it's someone else's turn. I'm originally from Portland and the scene there is the same as the scene here. The hip hoppers dis the gangster rappers who dis the conscious cats who dis the commercial dudes. At the end of the day, no one is making any money. It's the crabs in a bucket theory....you got a few getting to the top and the rest of the crabs are steady trying to pull the next one down. The end result is that no one gets anywhere.
More love, less hate and the idea that what is good for one of us helps all of us. That's the only attitude that will make the town bubble to the point where it's a force to be reckoned with.
I'm in radio actually....I do it for a living. I'm currently in San Diego but I've also worked in Salinas and Portland. Moving around and seeing the same shit everywhere kinda clues you in on what the real deal is. People need people. Don't ever burn a bridge. Never is it more true than in an incestuous industry like mine. Just like an MC can get X'd down the coast, so can a DJ like myself. You gotta be careful and play the game.
The tower is in TJ. So is the tower for Z90. A lot of Dago station's towers are down there and American stations lease them. The thing that is different about them is that their license is not American, therefore they have to speak a certain amount of Spanish by law. That's what I heard anyway. And their signal is pretty weak, too. I can always hear another song behind that one that is playing. LOL.