to be honest, I think memphis had made that shit so known, that even to this day I don't feel like ATL stole "crunk," They barely even borrowed that shit. It'll be just like anything else, it won't go away where it started and where it's continued to be part of the culture. All the folks makin quick bucks are shape shifters in the game with the exception of lil jon cause he been doin this, but for the rest of the folks like lil scrappy etc... you may not hear their names every again before too long, at least not associated with crunk if you do, that's just my guess